Latest Stories

• MadTech Podcast Special: How will the UK Election Impact Ad Tech? 

  2 years ago Podcast

  

  In this podcast special, ExchangeWire’s CEO Rachel Smith is joined by Stuart Macnaughtan, head of public affairs and sustainability at ISBA, and Chris Walker, head of policy and government affairs for the Advertising Association.  With the UK elections coming up in [...]

• ATS Singapore - The Countdown is On

  2 years ago News

  

  We’re counting down to ATS Singapore on July 3rd. Here’s some of the highlights to expect from our annual APAC extravaganza. ATS Singapore is back for 2024, and as usual we’ve got a jam-packed agenda cutting to the heart of the [...]

• Disney+ Reducing CPMs By Up To 15%; Channel 4 Streaming Audience Growing Faster than Netflix and Amazon Prime

  2 years ago News

  

  On today’s news digest: Disney+ Reducing CPMs By Up To 15%; Channel 4 Streaming Audience Growing Faster than Netflix and Amazon Prime; Microsoft In Breach of EU Antitrust Regulation  With many advertisers requesting lowered rates for upfront market ad deals with [...]

• Need to Know: The Defining Measures of Attention 

  2 years ago News

  

  In our highly saturated digital world, catching and keeping consumer attention is key. We explore the benefits of measuring attention, the tech leading advancements around the metric, and what we can expect moving forward.   Attention has been front and centre of [...]

• EU Confirms Apple in Breach of DMA; Target Teams Up with Shopify; Apple and Meta Discuss Partnership

  2 years ago News

  

  On today’s news digest: EU Confirms Apple in Breach of DMA; Target Teams Up with Shopify; Apple and Meta Discuss Partnership Wrapping up some questions surrounding the European Commission’s (EC) investigation into Apple over anticompetitive practices, Brussels has informed the tech [...]

• APAC Ad Market to Grow 8.5%; New York Governor Signs Social Media Bills; TikTok Makes First Amendment Case 

  2 years ago News

  

  On today’s news digest: APAC Ad Market to Grow 8.5%; New York Governor Signs Social Media Bills; TikTok Makes First Amendment Case  The APAC ad market is expected to see growth of 8.5% this year to reach USD$289bn (£223bn). Similarly to [...]

• The Stack: Streamers Make Strides; Industry Sustainability Takes Step Forward  

  2 years ago News

  

  This week on The Stack: The Stack: Streamers Make Strides; Industry Sustainability Takes Step Forward; Today’s MadTech Daily  Our digest news this week kicked off with Spotify’s launch of an in-house creative agency, Spotify Creative Lab. Encouraging marketers to produce campaigns [...]

• The MadTech Podcast Special LIVE: Cannes Social 2024

  2 years ago Podcast

  

  In a special live recording of The MadTech Podcast Special at Cannes Social 2024 by ExchangeWire and FirstPartyCapital, ExchangeWire CEO Rachel Smith is joined by Luci Dalgety, global digital sponsorship lead, euronews, Mike Follett, MD, Lumen, and Michael Shang SVP, [...]

• Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue; Daily Mail Unveils New Video and Commercial Offering 

  2 years ago News

  

  On today’s news digest: Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue; Daily Mail Unveils New Video and Commercial Offering  Thanks to the immense demand for their AI chips, Nvidia has become the world’s most valuable company. Finally overtaking [...]

• BBC Studios’ Jasmine Dawson on Authenticity, Brand Partnerships and Content Monetisation 

  2 years ago Podcast

  

  On this MadTech Podcast special, Aimee Newell Tarín is joined by Jasmine Dawson, SVP Digital at BBC Studios to discuss the role of their digital team and how they work with brands and sponsors.   Jasmine also expands on the importance [...]