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Ciaran O'Kane

Ciaran O'Kane

Founder and Advisor

ciaran@exchangewire.com
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

  • Mediatrage: Varick Media Redefining the Agency Model

    News

    They called it the first “advertising hedge fund” when it launched last year, trading media in real time across ad exchanges, ad networks and websites. Varick Media sell their unique service on the promise of solid returns for its roster [...]

  • Futures For Online Advertising Launched

    News

    The ad exchange options became a little more interesting with the launch of the AdBidCentral futures marketplace for online advertising. Moving away from the remnant-heavy model of the RightMedia Exchange, AdbidCentral offers a fully transparent and open premium ad [...]

  • 10 Reasons Why Internet Ad Revenue is Growing

    News

    Ten reasons why online advertising revenue is growing, courtesy of CPX Interactive: 1. Worldwide Internet penetration continues to rise. 2. Newspaper and magazine businesses continue to lose ad market share while dependence on mobile and Internet use increases. 3. Failure [...]

  • The Polarisation of Online Advertising

    News

    I attended Chinwag Live’s “Advertising Woes” last night in Soho, and it was well attended by various luminaries in the UK digital scene. There was a lot of interesting discussion about the state of online advertising and how shrinking [...]

  • Higher Value Display Advertising

    News

    In a recent blog on the state of the online ad industry, Chas Edwards, CRO of Federated Media, highlights the fundamental difference between display and graphical advertising. Edwards argues that “graphical advertising” has no context, and is invariably served up to [...]

  • Gawker Bucks The Trend: Increases Ad Revenue By 10%

    News

    In a never-ending avalanche of bad news regarding ad revenue from leading online content providers, it was great to see one company recently bucking the trend. Gawker Media has stated that their revenues are up 10% over the same [...]

  • Is OpenX Market an ad exchange?

    News

    OpenX, provider of the popular open source ad server, launched its OpenX Market this week. The OpenX ad server is used by more than 35,000 total publishers who serve ads across more than 150,000 websites. According to the company [...]

  • The Future Of Online Ad Sales

    News

    The role of the online sales person will change dramtically in the coming years according to Adexchanger.com. Tomorrow's publisher sales team will be made up of two very distinct roles: the "ad trader" and the "direct seller". The AdExchanger blog, which [...]

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