Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Why Publishers Should Implement An Ad Trading Strategy
Some UK agencies are now setting up specialist ad trading divisions to leverage the buying potential of the growing exchange marketplace. Most are working with outside specialists to maximise the return on their clients' online media buys. Using data and [...]
UK performance-based agency enters the exchange marketplace
Rightmedia Exchange has announced that Global Digital Markets has joined its exchange. Based in London, the performance-based agency aims to maximise the performance of online campaigns for big brands and marketers. London, Date: 3rd June 2009 Right Media (www.rightmedia.com), a Yahoo! [...]
Improve Digital Partners PubMatic: Launches Ad Revenue Optimisation Tool in Europe
Pubmatic today announced a partnership with Improve Digital to become the provider of their ad optimisation product to publishers in the European market. It is in many ways a good fit for both companies, as Pubmatic and Improve Digital [...]
Improve Digital CMX: Offering Closed Ad Exchange Model To Big Publishers
The exchange model rumbles along gathering momentum with each passing week. The front runners of the new model are gaining traction in the market. Big brand advertisers now demand a better return on their marketing spend. It [...]
eBuddy to Leverage the Right Media Exchange to Drive Advertising Inventory Monetisation
Global providers of web and instant messaging, ebuddy.com, announced today that they are joining the Yahoo-owned Right Media Exchange to monetise their inventory. London - Right Media, a Yahoo! company and creator of the Right Media Exchange, announced today that eBuddy, [...]
Freeconomics: the challenges facing online publishers
Debate on the “content-for-free” model continues to dominate various forums and industry blogs. Commentators argue that it’s crippling online publishers and driving some out of business. From the never-ending financial problems of the New York Times to the demise [...]
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