Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Affiliate ad traders and the exchange model
More and more advertisers are favouring the CPA model in this tough economic environment. CPA is the marketer’s ROI weapon of choice at the minute. It’s a difficult option for publishers already using CPM and CPC models: they allow brand [...]
Infectious: Performance-based Media Buying
Infectious describe themselves as an independent and pioneering ‘new breed’ digital media agency. Martin Kelly and Andy Cocker, both veterans of the media buying sector, started the company over a year ago. The new agency looks to realise [...]
Mediatrage: Varick Media Redefining the Agency Model
They called it the first “advertising hedge fund” when it launched last year, trading media in real time across ad exchanges, ad networks and websites. Varick Media sell their unique service on the promise of solid returns for its roster [...]
10 Reasons Why Internet Ad Revenue is Growing
Ten reasons why online advertising revenue is growing, courtesy of CPX Interactive: 1. Worldwide Internet penetration continues to rise. 2. Newspaper and magazine businesses continue to lose ad market share while dependence on mobile and Internet use increases. 3. Failure [...]
Gawker Bucks The Trend: Increases Ad Revenue By 10%
In a never-ending avalanche of bad news regarding ad revenue from leading online content providers, it was great to see one company recently bucking the trend. Gawker Media has stated that their revenues are up 10% over the same [...]
The Future Of Online Ad Sales
The role of the online sales person will change dramtically in the coming years according to Adexchanger.com. Tomorrow's publisher sales team will be made up of two very distinct roles: the "ad trader" and the "direct seller". The AdExchanger blog, which [...]
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