Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Publishers At AOP Event Discuss The Merits Of The Ad Exchange Platform
It was interesting to hear the perspective of publishers on ad exchanges at a recent AOP event in London. The event, which was focused on how to better monetise international web traffic, was attended by some of the largest [...]
Adfonic Launches Self-Service Mobile Ad Marketplace In Europe. Mobile Ad Exchange On The Way?
Adfonic launched a self-service mobile ad marketplace this week. The platform allows advertisers to build, execute, monitor and control campaigns. Publishers have access to tools and real-time reporting and analytics to maximise their earning potential from mobile advertising. [...]
Rubicon Project's New European Hire; X+1's John Nardonne On The Importance Of the Audience Buy
Rubicon Project Hires Director Of UK Publisher Development The Rubicon Project, a yield optimisation platform aimed at publishers and ad networks, stepped up its expansion into Europe by hiring Justin Thomas as Director of UK Publisher Development. Thomas worked as [...]
ThinkEquity: The Growth Of Non-Premium Display Advertising
ThinkEquity, the New York-based research company, recently published a report on Non-Premium Display Advertising,. It provides an excellent overview of the display market and the growing influence of ad exchanges. The report makes a number of interesting observations on the [...]
Admeld: Smarter Yield Optimisation For European Publishers
Yield Optimisation has become a growing area of importance for publishers. With so many ad network and exchange relationships to manage, and needing to squeeze as much revenue from its impressions, publishers have come to rely on yield optimizers [...]
Exchange Marketplace Roundup
There is yet another story of a large agency setting up a specialised data unit. This time, it’s Omnicom Media Group (OMG). They plan to offer clients a better understanding of how to reach customers with BT. [...]
Improve Digital launches PubMatic’s Ad Price Prediction in Europe
Improve Digital have announced they are launching Pubmatic's Ad Price Prediction tool in Europe. PubMatic’s algorithm predicts ad pricing in real‐time on behalf of the publisher. More information about this new feature is contained in the press release [...]
Adjug Exchange Marketplace: Connecting European Advertisers And Publishers
Since its launch eighteen months ago, Adjug has facilitated ad trading between advertisers and publishers through its exchange marketplace. Transparency and fairness are key elements of the platform: Adjug allows publishers the ability to set a floor price for [...]
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