Snigel Shortlisted for Irish Digital Technology Company of the Year Award

Leading advertising technology company Snigel is excited to announce its nomination for the "Digital Technology Company of the Year Award'' at the Technology Ireland Industry Awards 2023.

This nomination is a testament to Snigel's innovative ad monetisation platform, AdEngine, which enables publishers to grow their ad revenue while seamlessly complying with data privacy regulations. 

The award celebrates companies that significantly contribute to Ireland's technological landscape. The nomination underscores Snigel's continued success improving the monetisation of digital publishers using machine learning ad setup optimisations, innovative new ad formats, and a global team of ad tech experts. This combination enables Snigel to provide a highly customised ad experience where websites load fast, users get served relevant ads, and publishers grow their ad revenue. In addition, Snigel is committed to improving sustainability within the ad tech ecosystem. In early 2023, Snigel became the first carbon neutral ad monetisation company for publishers.  

Ben Rycroft, co-CEO of Snigel, said, "This nomination reflects the collective achievements and hard work of every Snigel team member. Our culture of collaboration and innovation has been the cornerstone of our success. It's this spirit that enables us to deliver a market-leading ad monetisation platform and unparalleled ad tech expertise to help our publishers grow their ad revenue and deliver exceptional user experiences.”

The winner will be announced on November 17th, 2023 at the official award ceremony in Dublin. For more details on Snigel’s nomination and the Technology Ireland Industry Awards, visit Technology Ireland’s website


Founded in 2012 by former Google executives, Snigel is a leading monetisation partner for over 200 major websites worldwide. Snigel's core technology, AdEngine, leverages machine learning to match ads with impressions, delivering unparalleled r...
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