LightBoxTV & Kogenta Partner to Deliver Location Intelligence to the TV Planning Process
by on 6th May 2025 in News
LightBoxTV, the technology company modernising TV campaign workflows, has partnered with location intelligence platform Kogenta to strengthen the insight layer within its Total TV planning platform. This collaboration enhances LightBoxTV’s offering by embedding precise, real-world audience location data directly into the planning and buying process.
LightBoxTV sits at the intersection of traditional TV planning and the digital future. As agencies and advertisers increasingly navigate the fragmented landscape of linear and connected TV (CTV), LightBoxTV provides a unified, centralised platform that helps teams manage campaigns, plan across screens, and report with clarity. The platform has already replaced legacy systems within many large media agencies and is used daily by hundreds of planners for live campaigns in the UK.
In collaboration with Kogenta, LightBoxTV has introduced a capability that brings real-world audience movement into the heart of the planning process. The partnership enables planners to incorporate post-campaign footfall measurement, location segmentation, and point-of-interest targeting, all within LightBoxTV’s existing workflow. This provides a crucial bridge between what was once seen on screen and what happened in the real world. It gives planners and buyers actionable feedback loops to refine future activity.
“We are committed to bringing clarity and efficiency to TV advertising,” said Dean Cussell, COO at LightBoxTV. “Our partnership with Kogenta allows us to offer our clients enhanced tools to make more informed decisions, thereby optimising campaign effectiveness.”
The move reflects LightBoxTV’s strategy to enrich its planning system with intelligent modules that support buying decisions and campaign analytics. As Total TV planning becomes increasingly data-driven, access to location intelligence is set to play a pivotal role in measuring outcomes and improving attribution, particularly as Linear and CTV converge.
You can read the full case study on Kogenta’s site here: https://www.kogenta.com/case-studies/lightbox/
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