MarkApp, the global contextual DSP and mobile app marketplace, has announced a new partnership with AdSpin Games, a division of SpinX and developer of high-performing casual and hyper-casual mobile games. The integration brings AdSpin's premium owned-and-operated (O&O) gaming inventory into MarkApp’s proprietary bidder ecosystem, PANTHEON, enhancing performance capabilities and signal-based contextual targeting for programmatic advertisers.

With this partnership, MarkApp continues to scale its O&O and SDK-based mobile inventory while deepening contextual signals that are critical to privacy-first user acquisition and brand engagement strategies.

AdSpin Games offers a robust catalogue of mobile titles with over 2 million global installs and 100K+ monthly active users (MAUs). Their retention metrics (42% Day 1, 14% Day 7) reflect high engagement across top markets including the United States, Brazil, Turkey, Mexico, and Southeast Asia. The integration provides MarkApp buyers access to rewarded video, interstitial, MREC, and native display formats in fully brand-safe, COPPA and GDPR-compliant gaming environments.

"This partnership strengthens our contextual layer with deterministic signals from fully controlled inventory, driving cost-efficient results for CPI, CPA, and branding campaigns," said Sotiris Oikonomou, managing director of MarkApp. "AdSpin’s integration unlocks a dynamic signal loop between content, context, and user behaviour."

At the core of this collaboration is PANTHEON, MarkApp’s proprietary programmatic bidder and contextual stack, developed to optimise performance across web, app, and CTV. With over 7 billion monthly impressions, PANTHEON enhances each bid request with app-level categorization, on-device behavioural data (where compliant), in-app event clustering, and geo-intent signals.

Buyers connected to MarkApp through DSPs including Xandr, Adform, Google DV360, Verve DSP, and Algorix will benefit from:

- Real-time access to high-intent gaming users
- Verified, transparent inventory through OpenRTB 2.6
- Improved install-to-engagement ratios (up to 60%)
- Campaign activation support via managed service or Deal IDs

Sotiris Oikonomou, managing director of MarkApp, stated: "At MarkApp, our mission is to make contextual performance actionable and scalable. Partnering with AdSpin Games enables us to deliver richer, more precise data layers in a privacy-respectful manner, providing our DSP and advertiser partners with a competitive edge in user acquisition and performance branding."

Andreas Dimitropoulos, CEO and founder of AdSpin, commented: "We built AdSpin Games to combine great gameplay with monetisation excellence. This partnership with MarkApp is a natural progression—linking our premium gaming environments to a global contextual bidder that understands performance. Together, we offer advertisers meaningful user attention, enriched by context and quality."

The integration is part of MarkApp’s continued effort to merge creative context, supply ownership, and programmatic demand orchestration. Following the partnerships with Digital Turbine, Verve, and Sovrn, the addition of AdSpin Games underscores a commitment to supply transparency, contextual innovation, and regional expansion.

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MarkApp is an innovative ad tech company specialising in programmatic advertising across mobile apps, Connected TV, and web environments. Leveraging our proprietary ad exchange, direct publisher and advertiser relationships, and integrations with top...

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