Piwik PRO Launches its New App for Shopify

by ExchangeWire PressBox on 11th Jun 2025 in News

Piwik PRO, a leader in privacy-focused analytics solutions, launched its new application for Shopify, one of the world's largest e-commerce platforms used by over 2 million online sellers. The integration delivers advanced analytics capabilities, including a built-in customer data platform (CDP), enabling merchants to gain deep customer insights, optimise campaigns, and make informed business decisions, while retaining full ownership of their data and ensuring regulatory compliance.

The Piwik PRO Shopify app addresses growing challenges in e-commerce analytics. Traditional solutions increasingly face limitations, especially in today’s privacy-aware environment. By leveraging cookieless tracking technology that integrates directly with Shopify's checkout and product pages, the app ensures complete visibility of the customer journey across sessions and devices. This enables businesses to better understand shopping preferences, personalise and automate marketing campaigns, and base decisions on accurate, unsampled data. Since the Shopify app is used by 87% of merchants, more than 1.7 million users of the platform will have access to Piwik PRO solutions.

"E-commerce merchants need accurate analytics now more than ever, but they shouldn't have to sacrifice data ownership or privacy compliance to get it," said Antoni Bartczak, product manager at Piwik PRO. "Our Shopify app delivers the deep insights merchants need while keeping them in full control of their data - something increasingly rare in today's analytics landscape."

Key features of the Piwik PRO Shopify app:

Cookieless analytics: Track the full customer journey across sessions and devices using accurate, unsampled data, ensuring every conversion is properly attributed and ad spending is optimised where it matters most.
Built-in CDP at no extra cost: Segment customers by behaviour and purchase history; activate high-value audiences such as cart abandoners or frequent buyers through external platforms, including email and ad tools.
Full data ownership and control: Piwik PRO never sells, shares, or monetises user data. All data is processed and stored within the European Union, minimising legal uncertainty related to US surveillance laws and cross-border data transfers.
Customisable real-time dashboards: Visualise performance across products, customer segments, and marketing channels in one place to monitor trends as they happen.
Privacy-friendly design: Ensure compliance with regulations like GDPR and CCPA.
Seamless set-up: Install the app directly from the Shopify App Store—no technical implementation or manual code deployment required.
Consent management compatibility: Integrates with Shopify’s Privacy API and works with third-party consent tools to honor user consent settings without additional configuration.

"In today’s privacy-focused world, store owners need analytics they can rely on. Our Shopify integration helps store owners understand their customers and grow their businesses while maintaining customer trust through transparent data practices," adds Antoni Bartczak.

The Piwik PRO app for Shopify is available now in the Shopify App Store. Key store data connects automatically with an automated setup, requiring no technical setup, manual code implementation, or complex configuration. Users can start with the free Piwik PRO Core plan and upgrade to Enterprise for advanced use cases.

More information: https://piwik.pro/blog/piwik-pro-app-for-shopify/