Captify, the leading provider of real-time audiences and insights fuelled by Search Intelligence, today (16th July, 2025) announced a partnership with Adalyser, a TV advertising platform, to enhance its targeting capabilities across its premium TV inventory. 

Through this partnership, Adalyser’s ActiveVoice Store platform will utilise Captify’s search intent data to help advertisers reach UK households based on their online search behaviour. As a result, advertisers can now tailor their TV targeting to specific consumer interests and needs, driving greater relevance and campaign effectiveness. 

The ActiveVoice Store platform is a transparent, addressable total TV solution. The self-serve planning and activation tool serves as a single access point to broadcaster VOD, AVOD and SVOD, including Sky, ITV and Channel 4, allowing advertisers to activate an intent-based audience campaign in three simple steps. By integrating Captify’s search intent data into the platform, advertisers can now leverage search behaviour to take a unified targeting approach across the entire television ecosystem. 

"In a fragmented television buying landscape, trying to find the audience for a campaign has become increasingly difficult," said Rishi Chande, chief strategy & business development officer at Captify. "By introducing search intent data to the ActiveVoice platform, advertisers can use outcome-driven data to identify the right audiences across all available TV inventories and create TV campaigns that deliver real results." 

"Our goal with ActiveVoice was to create a tool that made it easier to reach audiences across many different television inventories," said David Cloudsdale, founder at Adalyser. "By integrating Captify’s search intent data into our platform, advertisers will have greater insight into consumer behaviours and interests, allowing them to create more effective campaigns across our entire premium ecosystem."

"We’ve been really impressed by what the ActiveVoice and Captify partnership enables," said Bee Pearson, founding partner at Piqniq. "By combining Piqniq's in-house buying expertise with ActiveVoice’s advanced tech and Captify’s powerful targeting, we can offer an AV solution that’s not only highly targeted and technically sophisticated, but also highly effective at driving cost-efficient outcomes for our clients. It’s a best-of-all-worlds approach that’s raised the bar for our AV planning."

Captify

Captify is the leading Search Intelligence Platform for the open web and the largest independent holder of search data outside of the walled gardens, connecting the real-time searches from over 2 billion devices globally. Its Search Intelligence t...

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