Content Ignite, a leading ad management and monetisation platform for premium publishers, today (29th July, 2025) announced a strategic partnership with The Media Trust, the global leader in digital ad quality and security. This collaboration will provide publishers with enhanced transparency, improved user experiences, and greater revenue protection through the integration of The Media Trust’s real-time monitoring into Content Ignite’s platform.

The partnership empowers publishers working with Content Ignite to proactively identify and block harmful, non-compliant, or low-quality ads that degrade user trust, reduce engagement, and impact monetisation. By integrating The Media Trust’s cutting-edge ad quality solutions, Content Ignite continues to expand its commitment to helping publishers maximise yield while maintaining a premium, brand-safe environment.

James Hanslip, CEO of Content Ignite, commented: "Our mission has always been to deliver high-performing ad stack management and monetisation solutions that never compromise user experience or publisher integrity. Partnering with The Media Trust is a natural step forward — their real-time scanning and ad quality expertise give our publishers an extra layer of protection and assurance. We're excited to offer this to our partners as we continue to scale across new markets."

Chris Olson, CEO, of The Media Trust, added: "As digital threats are fast evolving and proliferating with the help of AI, we’re thrilled to join forces with Content Ignite, a company that recognises protecting consumers and helping publishers monetise are intricately linked. Content Ignite has shown an unwavering focus on quality and innovation, and we're proud to support their mission. Together, we’re enabling publishers to unlock revenue opportunities while protecting their users and brand reputations."

The integration is now live across Content Ignite’s network, with early results already showing improved ad quality scores and increased session times across partner sites. Over the coming months there will be case studies and whitepapers on how the partnership is yielding results for publishers. 

This partnership reinforces both companies’ shared vision: to build a healthier, safer, and more profitable open web for publishers, advertisers, and users alike.

Content Ignite

Fusion is our cutting-edge advertising technology platform designed to give publishers control over on-page monetisation, ad technology and ad management, through one simple integration. Fusion was built to: 1. Maximise revenue through our moneti...

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