Pixalate, a global market-leading ad fraud protection, privacy, and compliance analytics platform, released its Q2 2025 Global Made for Advertising (MFA) Benchmark Reports for CTV Apps, Mobile Apps, and Websites. These reports provide in-depth analysis of open programmatic advertising traffic and ad spend on properties identified by Pixalate as MFA across connected TV (CTV) apps, mobile apps, and websites.

Key Findings:

• Websites: USD$716m (£534m) in estimated open programmatic ad spend went to websites identified as MFA in Q2 2025, according to Pixalate’s data
• CTV Apps: USD$25m (£18.6m) in estimated open programmatic ad spend went 
• Mobile Apps: USD$29m (£21.6m) in estimated open programmatic ad spend 

To compile this research, Pixalate’s data science team analysed 5+ billion global open programmatic advertising impressions across web domains, 27+ billion impressions across mobile apps on Google Play and the Apple App Store, and 4+ billion impressions across CTV apps in Q2 2025. The analysis focuses on key metrics, including ad spend, traffic share, app store analysis, domain analysis, and invalid traffic (IVT) rates.  

Download Pixalate’s Q2 2025 Global Made for Advertising (MFA) Benchmarks Reports for CTV, Mobile Apps, and Websites 

• CTV Apps
• Mobile Apps
• Websites

Pixalate

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV), Mobile Apps, and Websites. ...

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