Pixalate, a leading global ad fraud protection, privacy, and compliance analytics platform, today (28th August, 2025) released the Q2 2025 Invalid Traffic (IVT) & Ad Fraud Benchmark Reports focusing on the LATAM region.

The reports analyse the invalid traffic (IVT, including ad fraud) rates for programmatic advertising on desktop and mobile websites, mobile apps, and CTV in Mexico, Brazil, the US, Canada, the UK, France, Spain, Ukraine, Israel, the Netherlands, Germany, China, Japan, Singapore, Australia, India, and a Global report.

Global IVT Benchmarks in Programmatic Advertising 

The global IVT rate on web traffic was 19%, 29% on mobile app traffic, and 18% on CTV traffic.

The report benchmarks IVT and ad fraud across these devices and platforms by various criteria, including country, device type, app category, and app-ads.txt files. Pixalate's datasets — used exclusively to derive these insights — consist predominantly of buy-side open auction programmatic traffic sources.

To compile this research, Pixalate's data science team analysed over 120 billion global programmatic advertising impressions in the second quarter of 2025.  

Download all of Pixalate’s Q2 2025 Global Ad Fraud Benchmarks Reports

• U.S.
• Canada
• UK
• France
• Spain
• Ukraine
• Israel
• Netherlands
• Germany
• Mexico
• Brazil 
• China
• Japan
• Singapore
• Australia
• India 
• Global

Pixalate

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV), Mobile Apps, and Websites. ...

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