Addressing the market's growing demand for unified programmatic solutions, Novicue has launched a future-focused supply-side platform (SSP) that combines CTV and audio advertising capabilities with premium inventory access.

Novicue’s SSP is a one-stop solution for brands, independent agencies, and publishers looking to harness the potential of CTV and audio advertising.

Brands and agencies can partner with the SSP to access a wide pool of brand-safe, verified publishers and target their ads to the right audiences at the right time.

Novicue hasn’t just introduced an SSP that bridges the gap between advertisers and publishers; it has established a new standard for advertising platforms built on advanced technology and transparency. Some of the key factors that set Novicue’s SSP apart are:

CTV and audio advertising solutions in one platform: Novicue’s SSP is one of the few platforms offering a unified approach to programmatic advertising. It supports both connected TV (CTV) and audio ad formats simultaneously, enabling publishers and advertisers to manage inventory and campaigns across these channels within a single ecosystem.

Direct original equipment manufacturer (OEM) partnerships: Through direct OEM and CTV manufacturer collaborations, advertisers gain exclusive placements on smart TV home screens along with superior audience quality. Publishers, in turn, access premium demand from advertisers specifically seeking OEM inventory.

AI-powered optimisation: Novicue’s AI-driven technology optimises campaigns in real time. Features like automated bid management and dynamic creative optimisation help advertisers boost performance without manual effort. Live dashboards with detailed, real-time insights empower advertisers to maximise ROI and publishers to improve yield.

DoubleVerify (DV) and HUMAN integration: Through integration with HUMAN, Novicue blocks bots, invalid traffic, and fraud. DoubleVerify ensures ads only appear in safe and viewable environments.

Together, these integrations ensure ad spend is protected, publisher revenue is secure, and inventory remains clean and trusted.

As Novicue's SSP unifies advertising capabilities for brands and agencies, it simultaneously delivers a premium monetisation platform for publishers.

It addresses critical industry challenges such as low ad fill rates, limited transparency, and brand safety concerns. At the same time, it ensures publishers retain full control over ad formats and demand partnerships.

With its launch, Novicue’s SSP has introduced a new approach to CTV and audio advertising, giving advertisers and publishers better tools to succeed in an evolving market.

To find out more about Novicue’s SSP and its industry-leading solutions, click here. 

Novicue Technology Solutions LLC

Through Novicue’s exclusive OEM partnerships, advertisers gain direct access to premium CTV inventory—ensuring higher quality, improved transparency, and reduced reliance on intermediaries. This direct connection unlocks stronger audience reach a...

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