United Nations Children's Fund (UNICEF) Recognises Pixalate as Key Innovator in Protecting Children’s Online Privacy
by on 12th Sep 2025 in News
Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, announced that a UNICEF "Compliance Tech" case study – under the Data Governance for Children Project – features Pixalate’s Children’s Online Privacy Protection Act (COPPA) Compliance Tool as one of three "Innovators in Data Governance". The case study forms part of UNICEF’s broader Compendium of Innovations in Data Governance for Children.
Spotlight on Pixalate’s Children’s Online Privacy Product
The UNICEF Compliance Tech case study highlights how innovative solutions like Pixalate’s Tool can help advance children’s online data privacy practices and close enforcement gaps by giving regulators and industry professionals visibility into compliance risks within the digital space.
"UNICEF's recognition means the world to us because it highlights a fundamental truth: children's privacy and protection can't be an afterthought in today's interconnected digital ecosystem," said Jalal Nasir, CEO of Pixalate. "Our research shows that compliance gaps aren't edge cases — they're epidemic. We're grateful UNICEF has spotlighted the tools that can help the industry do better."
"One of COPPA’s key policy aims is to prevent direct marketing to children without parental consent. Increased adoption of tools like Pixalate’s COPPA tool by the ad tech industry helps support this goal by encouraging industry-wide compliance," states the UNICEF Compliance Tech case study.
Pixalate’s COPPA Compliance Tool
Pixalate’s COPPA Compliance Tool continuously assigns compliance risk scores, updated weekly, with reason codes to over 13.4 million mobile and CTV apps by combining human review from Pixalate’s Trust and Safety Advisory Board – composed of certified educators – with AI-based processes and assessments.
The Tool:
- Identifies likely child-directed apps available to download from the following app stores based on the COPPA Rule’s criteria for child-directed platforms, and the Federal Trade Commission’s (FTC) guidelines (e.g., subject matter, visual features, audio, child celebrities):
- Apple App Store,
- Google Play Store, and
- CTV platforms, including Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV.
- Evaluates apps for COPPA compliance obligations, including the presence of an online notice/privacy policy, parental consent mechanisms, and location data-sharing within the digital advertising ecosystem.
- Assigns a ‘COPPA risk score’ of low, medium, high, and critical to each app, giving advertisers, agencies, and publishers significant data insights to strengthen their compliance frameworks.
A free version of Pixalate’s COPPA Compliance Tool is available online, allowing regulators, advertising safety and compliance researchers, educators, and parents to review apps and easily assess potential privacy risks.
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