BRAVE, the radically human supply-side platform (SSP), today (23rd October, 2025) announced the expansion of its global infrastructure with new server deployments in the Asia-Pacific (APAC) region. The move is part of BRAVE’s ongoing investment in building a faster, more resilient, and localised programmatic foundation for its growing network of publishers and demand partners.

In collaboration with global infrastructure-as-a-service company servers.com, BRAVE is now
expanding its data centres in Singapore to better serve its rapidly growing base of APAC publishers and buyers. These servers are designed to complement BRAVE’s existing proprietary infrastructure and ensure consistently low latency, high availability, and secure delivery across formats and environments.

"At BRAVE, infrastructure is a growth engine," said Amir Sharer, founder & CEO of BRAVE. "Our APAC expansion reflects a long-term strategy to meet partners where they are with faster response times, greater reliability, and smarter performance at the edge."

The deployment supports BRAVE’s omnichannel SSP operations across mobile, web, and connected TV(CTV), and will also allow the company to scale AI-powered curation and traffic shaping in-region, reducing bid response times and improving outcomes for partners on both sides of the exchange.

Built for growth and reliability in APAC

With digital ad spend across Asia-Pacific projected to reach USD$212.43bn (£159bn) in 202 (eMarketer), BRAVE’s investment in local infrastructure is designed to ensure operational excellence in one of the world’s most dynamic and diverse markets.

The new servers will deliver:

• Lower latency for APAC bid requests and auctions
  
• Enhanced resilience and failover capabilities
  
• High-capacity networking to enable faster auction times, deliver creatives reliably, and move data efficiently

"The ad tech industry is undergoing a significant expansion phase in the APAC region. Supporting BRAVE to strategically enter this market at a critical time enables them to maximise this growth opportunity," shares Bradley Lewington, ad tech specialist at servers.com.

"Having a notable point of presence at servers.com’s Singapore location brings BRAVE as close as possible to their publishing partners, ensuring the highest successful bid rate in a competitive market. We look forward to continuing our ongoing infrastructure partnership and supporting BRAVE with their future global expansion plans."

Looking ahead

This deployment is one of several infrastructure investments BRAVE is making globally to support its mission of delivering precision, performance, and transparency at scale. With enhanced server capabilities in place, BRAVE is now positioned to bring real-time, high- efficiency monetisation to more partners across the APAC region, from local developers to global brands.