AdPlayer.Pro, a global provider of digital video advertising technologies, has enriched its video ad format suite with the performance-driven Interstitial Video Ads 2.0.

According to the company’s announcement, the full-screen, fully closable upon viewer action, Interstitial video format can deliver maximum ad viewability for advertisers, while maintaining a non-intrusive user experience with the ad. 

The newly introduced Interstitial Video Ads 2.0 are also completely customisable and fully configurable on a publisher’s end, in line with their specific monetisation tactics and technical setups, without any constraints or limitations from the AdPlayer.Pro tech infrastructure.

According to Natalie Romankina, the AdPlayer.Pro CEO, while the concept of interstitial ad units is nothing new, Interstitial Video Ads 2.0 demonstrate a so-to-speak redefined approach to how full-screen video ad creatives are being integrated into publishers’ digital properties. 

"Undoubtedly, the Interstitial video format by AdPlayer.Pro strikes the right balance between attention and control, by instantly capturing viewer focus, yet remaining easy to close in a single click, which helps minimise disruption of the user experience. More importantly, what makes it unique is publishers’ ability to easily tailor video ad player performance on their end to their specific business requirements, without any restrictions on AdPlayer.Pro’s side," she noted.

The release of Interstitial Video Ads 2.0 is aligned with AdPlayer.Pro’s broader strategy to deliver maximum implementation flexibility for the company’s business partners, particularly on the supply side. Namely, with this year’s winter holiday season already underway, the use of this format can help publishers enhance their audience engagement with video ads, hence maximising their revenue potential during seasonal traffic spikes. 

For more information about the AdPlayer.Pro Interstitial video ad format, please visit https://adplayer.pro/solutions/interstitial or email us at business@adplayer.pro.

AdPlayer.Pro

AdPlayer.Pro is a global provider of outstream video advertising tech solutions, including ad-enabled video player technology and a robust video ad server with scalable white-label capabilities....

More about AdPlayer.Pro »

Powered by PressBox