Shinka, an independent ad tech infrastructure provider for connected TV (CTV) and digital out-of-home (DOOH) publishers, today (18th December, 2025) announced it has partnered with High Street Media Limited to integrate its advanced DOOH programmatic solutions across High Street Media’s network of retailer-based installations.

Digital High Street Media will leverage the Shinka platform to streamline operations, improve efficiency, and drive increased revenues for its retail and brand partners. This partnership reflects Shinka’s continued investment in delivering innovative DOOH products for publishers operating in high-growth environments. Digital High Street Media provides advanced DOOH solutions for retailers looking to capitalise on increasing advertiser investment in retail media and in-store digital environments.

"Shinka is delighted to be working with Digital High Street Media as we continue to scale our
platform and customer base," said Kieran Greene, CEO at Shinka. "Their trust in our
platform underscores the real-world impact of our technology. We believe this partnership
presents a significant opportunity for retailers on the high street to unlock the full potential of
programmatic DOOH."

By choosing Shinka, Digital High Street Media gains access to a fully agnostic, transparent
mediation platform that significantly reduces time to revenue for DOOH partners. Shinka has
spent years building infrastructure that enables seamless integration with any demand
platform, helping publishers maximise programmatic revenues while maintaining full control
over their sales strategy.

"Retailers and the high street are about people, place and community," said Richard
Plaskow, co-founder at High Street Media. "Our focus has always been on helping retailers
strengthen their connection with the communities they serve. Shinka gives us the technology
foundation to do that at scale, while preserving the local relevance and authenticity that
make high street media so powerful for brands."

This latest customer win follows a period of sustained growth, senior hires, and product
investment for Shinka, as more publishers turn to the company for CTV and DOOH
mediation solutions.

Shinka

Shinka is a truly independent mediation platform purpose-built for CTV and DOOH programmatic advertising. By conducting auctions outside traditional ad servers, Shinka eliminates conflicts of interest and delivers unprecedented transparency through r...

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