GeoEdge, the global leader in malvertising protection, is proud to announce a strategic partnership with Carty, a next-generation DSP built to power global e-commerce growth.

As Carty expands across the programmatic marketplace, integrating GeoEdge’s ad quality and malvertising protection technology ensures that all ads delivered through the platform remain safe, compliant, and free from malicious or deceptive creatives.  The partnership secures shopper experiences across Carty’s global footprint, supporting safe paths to purchase, smooth journeys, and increased trust that transforms shoppers into loyal customers.

This foundation enables Carty to scale confidently across Asia, Europe, and North America and strengthens its ability to attract premium demand and build a trusted brand from the outset.

"We are pleased to partner with GeoEdge to safeguard the integrity of our advertising ecosystem. As we scale our platform for e-commerce advertisers expanding into programmatic, it is essential that we collaborate with agile, globally recognised leaders who bring deep expertise to new environments and business models.” — Brian Mun, SVP, Carty.

Purpose-built for cross-border retail growth, Carty understands that demonstrating clean, high-quality ad delivery is essential for earning publisher confidence and accessing premium inventory. By maintaining a secure advertising supply path, our DSP detects and blocks malware, scams, and non-compliant creatives protecting buyers, users, and advertisers across the digital ecosystem.

"Carty is building a modern DSP for global commerce, and we’re proud to help them bring safe, premium-quality demand to publishers worldwide. Our shared commitment to clean, trustworthy advertising ensures a stronger experience for users and better results for brands." -  Eran Navon, VP APAC, GeoEdge.

Together, GeoEdge and Carty safeguard the user journey from ad security and quality threats, ensuring that shoppers encounter engaging, relevant, and trustworthy ad experience, the foundation of long-term global retail success.

GeoEdge

GeoEdge offers ad quality and security solutions for Web, In-App, and CTV. It covers the entire ad experience—ad security, content, and quality to refine the user experience. Filter and replace off-brand, offensive, unwanted, or competitor ads. ...

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