AdPlayer.Pro, an international provider of digital video ad technologies, has released the company’s Q4 2025 results, highlighting the release of new features and format variations across its core products. 

According to the announcement, between October and December 2025, the AdPlayer.Pro team delivered a series of substantial upgrades to the company’s video ad server, focusing on expanding the scope of targeting and whitelisting capabilities, specifically for the CTV and mobile apps, hence enabling the company’s business partners to improve precision and performance of their video ad campaigns in top-performing environments.

In addition, in Q4 2025, AdPlayer.Pro strengthened the platform’s programmatic auction controls by introducing new SChain configuration options, ensuring clearer bidding dynamics for auctions with multiple Prebid and/or oRTB sources involved.

The impact of these upgrades was evident during the 2025 winter holiday season, traditionally marked by traffic surges, helping the company’s partners to achieve an average 7-11% improvement in their campaign performance in various contexts, according to AdPlayer.Pro monitoring data. 

Alongside the platform’s feature enhancements, between October and December 2025, AdPlayer.Pro also rolled out Interstitial Video Ads 2.0, the revamped ad format variation, fully customisable and configurable on publishers’ end, enabling its flexible implementation across various platforms and screens. 

The initial feedback following this release indicates its effective performance on both the conventional horizontal and the fast-growing vertical placements, which gained notable traction during the holiday season and in the first weeks of January 2026, too. 

Looking ahead, Ms. Natalie Romankina, the AdPlayer.Pro CEO noted that the roadmap for 2026 will continue to centre around functional enhancements in the company’s flagship products, focusing on their customisation capabilities. 

"What differentiates AdPlayer.Pro is our client-oriented approach and our commitment to providing our business partners with as much operational flexibility as possible. In this respect, as we move into 2026, they surely can expect further CTV-oriented innovations and new customisation options in our white label products, just to name a few."

For more information about AdPlayer.Pros' online video advertising technologies please visit https://adplayer.pro/solutions or email us at business@adplayer.pro.

AdPlayer.Pro

AdPlayer.Pro is a global provider of outstream video advertising tech solutions, including ad-enabled video player technology and a robust video ad server with scalable white-label capabilities....

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