adWMG announces the launch of a new self-service monetisation platform designed to give web publishers full control over the creation, setup, and deployment of advertising formats without the need for manager involvement or technical back-and-forth. The platform is part of adWMG’s broader approach to building scalable web monetisation infrastructure, available at adwmg.com.

The platform simplifies the monetisation workflow by allowing publishers to independently select display or video ad formats, adapt them to their website, and generate ready-to-use code in just a few clicks. It supports a wide range of integration types, including outstream, fixed, in-banner, Prebid, VAST, and other formats, enabling flexible monetisation strategies tailored to different site structures and audience behaviours. Once the code is generated, publishers can implement it on their side and immediately begin collecting performance data.

The onboarding process includes adding ads.txt lines, receiving platform access, submitting domains for verification, and selecting the most suitable ad format once approval is complete. All required integration assets such as JS, VAST, and Prebid ID are generated directly within the platform interface. Publishers have access to core performance metrics including revenue, CPM, and impressions, allowing them to monitor results in real time and optimise monetisation accordingly.

The platform operates with automated NET20 payouts and is designed exclusively for web inventory. Publishers who want to better understand how the platform fits their setup can book a short introductory meeting for additional context.

This approach allows publishers to reduce dependency on external intermediaries and significantly speed up the launch of new ad placements. As a result, they gain faster access to monetisation opportunities, clearer visibility into performance metrics, and stronger control over optimisation decisions, which supports more efficient revenue management and improves overall operational efficiency.

For clients, this means a more predictable and transparent monetisation process supported by real-time data and automated infrastructure. The ability to independently manage formats, integrations, and performance tracking enables teams to react quickly to traffic or demand changes, test different strategies, and scale successful setups without delays or additional coordination.

The launch of the self-service platform reflects adWMG’s ongoing focus on building scalable, transparent infrastructure that simplifies monetisation and gives publishers greater operational autonomy.

adWMG

WMG International (known as adWMG) is a comprehensive platform for programmatic monetisation, with a strong emphasis on leveraging data to optimise ad delivery for direct publishers and supply-side platforms. Being an Official Google MCM partne...

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