Lumen Research, the global attention technology company, has partnered with Netflix to launch a solution that helps advertisers understand how much attention their ads capture across Netflix’s global ad-supported CTV, desktop, and mobile inventory. The solution is available to clients in the UK, Germany, France, Italy, and Spain who want to measure local or global campaigns. 

For advertisers, Lumen’s partnership with Netflix means access to an expanded omnichannel attention toolkit, powered by the largest real-world consented multi-channel eye-tracking dataset and award-winning machine learning attention models. 

Additionally, it offers a more comprehensive understanding of streaming ad campaign performance, as well as tools to optimise media budgets, invest in working media and achieve greater advertising effectiveness across all channels.

Mike Follett, CEO of Lumen Research, said: "Bringing our attention measurement toolkit to Netflix is a big step forward for us, especially as streaming content consumption continues to grow across all age groups." 

"This integration enables our clients to access Netflix data for attention measurement, ultimately empowering them to make smarter investment decisions and drive greater effectiveness across their media mix."

Click here to learn more about how Lumen Research helps advertisers turn attention into action.

Lumen

Lumen Research is an eye-tracking technology company that is expanding our understanding of human attention, and helping brands to turn attention into action.   The company initially developed patented eye-tracking technology for creative attentio...

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