EscalaX Hosts an Event to Present EX+: Its SSP
by on 16th Mar 2026 in News
EscalaX, a global programmatic advertising company, held an event in Madrid with leading industry professionals to present EX+, its supply side platform (SSP). The goal of the event was to showcase the platform’s capabilities and create an open space for dialogue, allowing participants to exchange experiences and provide valuable feedback to continuously optimise EscalaX’s proprietary technology.
This event marked an important milestone for EscalaX, demonstrating a tool designed from the perspective of publishers and for publishers. EX+ was created to provide publishers with easy, secure, and effective access to multichannel, global demand, combining transparency in monetisation with flexible management options (managed account or self-service) and new advertising opportunities to help maximise revenue for their inventory partners.
The platform is designed to give full control over inventory, high-quality demand paths, complete transparency, and optimised monetisation tools, ensuring each impression connects with the best possible demand partner while maximising revenue efficiently and without operational hassle. For advertisers, EX+ also guarantees access to quality inventory in a safe and clean environment.
Iñigo Cadierno, head of supply at EscalaX, highlights: "This event reinforces our commitment to collaboration and continuous improvement. It positions us as a programmatic partner to watch, providing clients with efficient, transparent, and results-driven solutions."
The event included networking moments, idea exchanges and a hands-on demonstration of the platform’s capabilities, showing how advanced technology combines with a human-centred approach to deliver a complete service. Initiatives like this reflect the company’s philosophy: innovation comes from dialogue and collaboration, reaffirming EscalaX’s role as a key player in the global programmatic advertising ecosystem.
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