Thrad Extends its Partnership with Betadine through iNova Pharmaceuticals
by on 18th Mar 2026 in News
Thrad, the advertising infrastructure provider for the AI ecosystem, has announced the extension of its partnership with Betadine through iNova Pharmaceuticals. The partnership aims to deliver digital-first campaigns that connect healthcare brands with audiences in more meaningful ways.
The collaboration brings together Betadine's trusted healthcare expertise with Thrad's advertising infrastructure, enabling campaigns designed to engage communities while supporting important conversations around health and wellbeing.
One of the first initiatives developed through the partnership has been the Betadine Feminine Care campaign, which focuses on creating spaces where women feel informed, supported, and confident in conversations about their health.
"We're incredibly proud of the synergy between Betadine and Thrad for our digital campaign," said Satrajit Duttagupta, digital & e-commerce leader at iNova Pharmaceuticals. "This partnership is built on a shared commitment to reaching our community with meaningful, digital-first experiences. It's been fantastic seeing our collective work come to life."
That sentiment is echoed by Thrad, who sees the partnership as a model for how advertising infrastructure can serve sectors where trust and authentic connection are paramount.
"Working with Betadine and iNova Pharmaceuticals has allowed us to help build campaigns that go beyond traditional marketing by supporting meaningful conversations around women's health and wellbeing," said Andrea Tortella, CEO and co-founder of Thrad.
The collaboration reflects iNova Pharmaceuticals' commitment to building digital experiences that resonate with their communities and extend the reach of their healthcare brands.
For Thrad, the partnership highlights the growing role of digital infrastructure in enabling brands to communicate more effectively in an evolving media environment, particularly in sectors where trust and relevance are essential.
As the collaboration continues, Thrad and iNova Pharmaceuticals aim to further expand their work together.
Thrad is the trusted AI-native advertising infrastructure used by Fortune 500s and start-ups alike. Built for the AI ecosystem, Thrad empowers brands to reach the right audiences through intelligent, scalable, and privacy-forward advertising solutions. Whether you're launching your first campaign or transforming enterprise-scale media buying, Thrad gives you the infrastructure to do it with confidence.
Press Contact: press@thrad.ai
Follow ExchangeWire