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  • Ad Blockers on the Rise in UK; 51% of Marketers Buy Display Ads Programmatically

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Ad blockers on the rise in the UK; Half of [...]

  • Adblock Plus Defeats Publisher in Court; Facebook Instant Articles Gets Video Ads

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers lose again against Adblock Plus; Video ads for Facebook Instant Articles; AMP-compliant header bidding solution by Rubicon Project; and LiveRail's past [...]

  • APAC Must Start Talking About Ad Blockers

    Ad blockers have yet to overtake water cooler discussions in this region; but marketers in Asia-Pacific need to start a bigger conversation about the issue before consumers catch up. In regions such as the US and Europe, conversations about ad [...]

  • Difficult to Convert Handshakes to Digital Buying: Q&A with Fred Dumeny, Director, Ooyala

    With ATS Paris only two weeks away, ExchangeWire speaks with Fred Dumeny (pictured below), director of Southern Europe, Ooyala, about the challenges within digital advertising; focussing especially how the industry is tackling issues of ad blocking, ad fraud, and viewability, ahead [...]

  • How Not to Survive the Ad-block-alypse

    It seems that everybody is weighing in on the issue of ad blocking and the impact it's having on the UK economy; but, with opinions ranging from the logical to the ridiculous, it is apparent that a lack of information and [...]

  • Glow Merges with ADTZ; Inneractive Snapped Up by RNTS

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: London-based Glow merges with Spanish ADTZ; RNTS buys Inneractive; EU releases more details on 'Privacy Shield'; UK cultural secretary slams ad blocking; Facebook faces German anti-trust [...]

  • £416.2m Digital Revenues in 2015 for Publishers; Use of Ad Blockers Rises

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: £416.2m digital revenues in 2015 for UK publishers; use of [...]

  • IAB UK's Latest Report Shows Ad Blocking on the Rise

    Yesterday (1 March), the IAB UK released the latest ad blocking report, conducted online by YouGov, which revealed that 22% of British adults online are currently using ad blocking software – up from 18% in October 2015. The report also [...]

  • Martech is The New Ad Tech: The Reality of Ad Blocking

    The worlds of ad tech and martech have long been on a collision course. The lines between the two are becoming more blurred with a cross-pollination of capabilities within both company sectors. However, there is resistance between them operating in [...]

  • Is Network-Level Ad Blocking a Lose-Lose Situation?

    On Friday (19 February) the mobile network operator (MNO) Three delivered the news that, in partnership with Shine Technologies, it would introduce network-level ad blocking to all customers in the UK and Italy. Cue gasps and shaking of heads across Europe – [...]