While budgets and ad spend increase, and programmatic seems ever-on-the-rise, viewability figures appear to be headed south. From the complex web of causes for the contradiction of rising ad spend and declining viewability, Ben Pheloung, head of demand, EU, PulsePoint, (pictured [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: January funding round for Coull; EU scrutinises big data; Publicis launches fund for startups; Google AMP is one month away; and new head of [...]

In the first Monday of 2016, we bring the LATAM Roundup to you with an overview of the digital sales in Brazil during Christmas; fraud and piracy’s impact in the local market; and a recap of programmatic media’s numbers in [...]

The online advertising industry evolves at a rapid pace, driven by changes in consumer behaviour and advancements in technology. ExchangeWire spoke to several senior marketing professionals from leading ad tech companies about their expectations for 2016, we’ve summarised their prediction [...]

This is not a prediction piece. It is not even a listicle of half-baked predictions – cleverly disguised as a post – based on either some patchy M&A conversations I overheard in a bar, or my 'expert' insight. I am not [...]

A recent study by mobile app marketer AppLift, in conjunction with fraud detection expert Forensiq, concluded that a staggering one-third of mobile traffic is at risk of fraud. With mobile programmatic on the rise, media buyers are concerned. Ad fraud affects [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: the state of the European video industry; mobile advertising soars [...]

Today (18 November), Pixalate has issued a cybersecurity threat advisory about the discovery of Xindi botnet, which will, if not stopped, cost advertisers an estimated USD$3bn by the end of 2016. Xindi is a Windows-based botnet specifically designed to exploit a critical [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AANA revises ad definition in AU; Dentsu takes digital performance firm to Asia; Major networks serving ads [...]

Japan's programmatic market may be fledgling compared to the US, UK, and some of its Asian peers, but it faces similar challenges that underscore the need for simplicity, data integration, and ad viewability. Delegates at ExchangeWire's ATS conference in Tokyo [...]