The Rubicon Project released a comprehensive report on the state of the data-driven display space today. The report, commissioned in partnership with Econsultancy, presents strong evidence that programmatic display buying is gaining traction among the traditional display buyers and [...]
With ATS Paris only just over a month away, ExchangeWire is offering free access to French advertiser-side marketers. Mais oui. Évènement gratuit pour les Annonceurs. The line-up for ATS Paris is a melange of local C-level execs and [...]
As promised we are publishing the first of the ATS London presentations. This is the keynote from Konrad Feldman, Co-founder and CEO, Quantcast - and it's a cracker. Highlights include the IBM computer "wiping the floor" with hapless [...]
Cyril Zimmermann, CEO, Hi-Media, has been confirmed to speak at ATS Paris on Tuesday, October 27. Having just inked a new partnership with AppNexus to provide dynamic supply to European buyers, Zimmerman will take the stage in Paris to [...]
Glen Calvert is the founder at Affectv. Here Calvert discusses Affectv's social targeting solution, the branding opportunity around leveraging the social graph, and expansion plans in the coming months
Can you give an overview of the Affectv offering in the [...]
Jonathan Despinidic, General Manager of Jemm Group Australia & APAC, on Jemm's recent Australian launch and how the Real Time Network is a first for Australia and the APAC region. Here he discusses how Jemm's offering is both an [...]
Jonathan Despinidic, General Manager of Jemm Group Australia & APAC, on Jemm's recent Australian launch and how the Real Time Network is a first for Australia and the APAC region. Here he discusses how Jemm's offering is both an [...]
Dennis Buchheim is the GM, Scale Display, Microsoft Advertising (MSA). Here Buchheim discusses the Microsoft ad exchange roll out In Europe, and what impact it will have on the European market.
How will the new Microsoft exchange fit into the [...]
With over 20 billion pan-European impressions, Hi-Media is one of the largest ad networks in Europe. It is announcing this morning a new partnership with AppNexus to make available its inventory in real-time through its new ad exchange. [...]
Adfonic recently announced a new round of funding. Here Viktor Malachard, CEO, Adfonic, discusses the recent raise, trends in the mobile ad market, the viability of RTB in the mobile channel and what we are likely to see from [...]
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