With 'Future of TV' being one of our key industry pillars in 2024, we explore why CTV is the hottest ticket for media planners this year.  The TV landscape has evolved hugely over the past decade and there are no signs [...]

Is this the beginning of the end for big ad spend on Musk’s X? “Go f*** yourself.” Advertisers everywhere will clearly remember Musk’s brusque, profanity-laced response to the news that advertisers are leaving X, marking the beginning of a period of [...]

On today’s ExchangeWire digest: 'Freely' Streaming Service to Launch in the UK; OOH Leads Australia’s Second Biggest Year of Ad Spend; UK Shelves Proposed AI Copyright Code  Fast-forward to the second quarter of the year and the UK streaming scene will [...]

This week on the ExchangeWire Stack: The Latest Ad Spend Figures; Big Tech Acquisition Terminations and Profit Rises   This week’s digest news featured many stats and figures. The latest Advertising Association/WARC Expenditure Report released its forecast that UK ad spend is [...]

On today’s ExchangeWire digest: Retail Media Grows its Share of Total US Ad Spend; Amazon & iRobot Terminate Acquisition Agreement; China Approves 14 Large Language Models Retail media has increased its share of total US ad spend, growing faster than either [...]

On today’s ExchangeWire digest: UK Ad Spend to Rise 5.9% in 2024; US Trade Regulator Launches Inquiry into AI Partnerships; Apple’s Changes to iOS in Europe UK ad spend is expected to grow by 5.9% in 2024, forecast figures from the [...]

Today's digital marketer has more tools available to measure advertising campaigns than ever before. But ultimately, what should matter most is how campaigns impact incremental growth and sales. In this Q&A, Ellie Lane, head of client strategy at Quantcast, explores how [...]

Natalie Romankina, CEO of AdPlayer.Pro, highlights the resilience of video advertising in a maturing advertising market. One thing is clear, the global online advertising market is gradually maturing. Not only will it be growing at a relatively slower pace in 2024 [...]

Index Exchange Inc. (Index), one of the world’s largest independent ad exchanges, has announced the launch of Marketplaces, an omnichannel platform aimed at helping partners transact more efficiently via Index’s robust supply footprint and advanced, modern infrastructure.   Marketplaces, currently in limited beta testing, is [...]

Despite the gloomy financial climate, the latest IPA Bellwether report suggests a relatively promising outlook for the ad industry: in Q4 2023, marketing budgets saw their biggest growth since Q2 2014.  Just over a quarter of panelists saw total marketing budgets [...]