Havas Media North America and Adelaide, the leader in the attention-based media quality measurement field, announced the launch of the meaningful ad unit (MAU), an industry-first proprietary metric to be utilised for its US clients. Havas Media will integrate the [...]

We’re at Cannes this year, with CEO Rachel Smith joining Seedtag for a special edition of AdTech Heroes. Cannes is calling, and ExchangeWire will be hitting La Croisette. This year, we’re delighted to be partnering with Seedtag for a special panel [...]

This week: the US Federal Trade Commission asks a federal court to block Microsoft-Activision, Google may be forced to sell part of its ad business... Yet another busy week for Google, who prepared to open its Confirming Gross Revenue tool to [...]

In today's ExchangeWire new's digest: Google may be forced to sell off part of its ad tech business; Apple threatens to remove Damus from the App Store over Bitcoin tipping; and a study finds that the majority of APAC consumers [...]

Ads-for-good platform Good-Loop today (June 14th, 2023) announces its partnership with adaptive streaming tech platform, SeenThis, to minimise the carbon footprint of its purpose-powered ad units. The collaboration will see the B Corp-certified company gain access to SeenThis' streaming technology across [...]

Ogury, das weltweit führende Unternehmen für Personified Advertising, hat die Ernennung von Brian Lesser als neues Mitglied im Board of Directors bekannt gegeben. Lesser ist ein bekannter Veteran in der Medien- und Werbebranche, der bereits in verschiedenen Führungspositionen bei WPP, [...]

Ogury, le leader mondial de la publicité personnifiée, annonce la nomination de Brian Lesser au sein de son conseil d'administration. Personnalité reconnue des médias et de la publicité, il a occupé des postes de direction au sein de WPP, GroupM [...]

Ogury, leader mondiale del personified advertising, ha annunciato l’ingresso di Brian Lesser nel Consiglio di Amministrazione. Esperto di lungo corso, Lesser è conosciuto nel settore del media e della pubblicità grazie alle importanti posizioni dirigenziali ricoperte in WPP, GroupM e [...]

Ogury, the global leader in personified advertising, has announced the appointment of Brian Lesser to its board of directors. Lesser is a well-known veteran in media and advertising, having held top leadership positions at WPP, GroupM, and AT&T.  Currently, Lesser serves [...]

Purpose-led ad platform Good-Loop today (June 13th, 2023) launched a new tool that enables advertisers to significantly reduce the carbon footprint of their online ads by filtering out carbon-intensive publishers. Part of Good-Loop’s industry-leading carbon measurement solution, the Green Ad Tag, [...]