left to right: René Plug, CRO; Alban Grossenbacher, CEO & Co-Founder goTom, a leading Swiss SaaS company specialising in ad sales management, was awarded the title of "New Ad Tech Player" in France at this year’s Ratecard Stars in Paris. The [...]

Axeptio introduces video as the centrepiece of its Consent Management Platform (CMP), transforming the traditional cookie banner into an immersive, multi-sensory, and fully customisable brand experience.  By placing storytelling at the core of consent, Axeptio breaks away from "consent fatigue" and [...]

Last night, we celebrated ExchangeWire’s The Wires awards 2025. So who walked away with a prestigious trophy or commendation? Let’s find out…

Mobupps, a leading ad tech company with over 16 years of expertise in data-driven performance marketing, in collaboration with Apptica, a mobile market intelligence platform, has released the "US Holiday Season Growth Playbook 2025". The holiday season in the United States [...]

In this week's column, Shirley Marschall looks at ad tech's addiction to shiny new things, how the industry loves a new distraction, and why every year has to be 'the year of...' something... The following story is based on true events. [...]

John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to new data from DAIVID. Released this week, the latest addition to the retailer’s much-vaunted catalogue of Christmas ads, "Where Love [...]

In her latest column, Shirley Marschall looks at why there’s a huge gap between what the industry says it wants, and what it chooses to pay for…

In today’s Digest, we discuss Amazon Ads expanding its sports streaming inventory, Getty and Perplexity inking a multi-year deal to power AI search visuals, and Sky, BBC, and ITN urging a crackdown on Big Tech.

A chilling new film by domestic abuse charity I Choose Freedom that highlights the real-life horror faced by thousands of women behind closed doors is the scariest Halloween ad of 2025, according to new data from DAIVID.  Ahead of Fright Night, [...]

HBAgency, a global leader in ad tech solutions, is proud to announce the promotion of Matteo Addabbo to global ad operations manager with expanded team leadership responsibilities. This promotion recognises Matteo’s dedication, professionalism, and ongoing contribution to the company’s operational excellence [...]