Lotame, the global technology company that makes customer data smarter, faster, and easier to use, today (March 8th, 2023) announced that it has strengthened its executive team, hiring Eli Heath as head of identity and elevating three team members to [...]

ExchangeWire’s Industry Review returns in May 2023. One of our key themes is sustainability, an issue that the industry can't, and shouldn't, ignore. As all industries are encouraged to look at their own impact on the environment, advertising is looking more [...]

ExchangeWire’s Industry Review returns in May 2023, and there’s still time for you to lead the discussion. We’re taking a look at each of our industry-defining themes this week, starting with measurement, attention and context. Getting the big decisions right matters, [...]

Ad tech company Adnami has appointed Sophie Spencer as UK agency sales director as it continues its rapid expansion across Europe, with growing numbers of advertisers across the continent turning to Adnami’s high-impact display and video formats. Formerly head of agency [...]

Scoota, a leading independent ad tech company, has announced an expansion to its partnership with Adsquare, an award-winning location intelligence platform. This latest integration sees Adsquare data accessible from within the Scoota platform for programmatic digital out-of-home (DOOH) planning and [...]

RTB House, the ad tech platform powered by unique deep learning algorithms, today (February 27th, 2023) releases a second instalment of FLEDGE API testing. This follows its whitepaper, released in October, outlining the initial results of early-stage experiments.  The research found [...]

Taptap Digital, la multinazionale leader nel programmatic ad tech supportata dall'intelligenza geospaziale, lancia la misurazione dell'attribuzione delle visite per le campagne digital out of home (DOOH) a supporto della sua già solida soluzione DOOH, utilizzata da global brands come Dior, [...]

In this week's MadTech Sketch, Ciarán O'Kane outlines the complexity of the Commerce Media ad ecosystem and gives an overview of the demand underpinning this media segment.   The Commerce Media ad ecosystem is complex. From attribution to native ad platforms to clean [...]

MGID, the global advertising platform, has today (February 21st, 2023) announced the development and integration of generative artificial intelligence (AI) into its existing intelligent solutions offering. Currently undergoing beta testing by MGID’s creative team to produce client ads, this functionality [...]

AlgoriX, an independent global media and technology company, officially announces today (February 21st, 2023) their approved status as the latest vendor to join IAB Europe’s Transparency and Consent Framework (TCF). This endeavour is part of the company's plan to further [...]