Attekmi, the ad tech brand offering an extensive range of ad exchange solutions and services, has been shortlisted by ExchangeWire for The Wires Awards 2025 in two categories: Best Ad Ops Team and Best Client Services Team.  Being featured on the [...]

In her latest column, Shirley Matschall takes aim at Google's umbrella company, acrostic style... Once the U.S. District Court ruled that Google didn’t have to sell its browser, it was only a matter of time before Gemini landed in Chrome. No [...]

Kate Scott-Dawkins, WPP Media’s Global President of Business Intelligence, takes a look at the shifting ad tech landscape and what it might look like in 2030...

In today’s Digest, we discuss the Murdochs being tipped for the TikTok deal, ad giants shifting their climate stance, Google’s ad tech monopoly trial kicking off, and Amazon facing a jury over Prime sign-ups.

The categories shortlist for the Wires 2025 is finally out. Who made the cut this year? 

John Tigg, senior vice president, buyer development at Index Exchange, discusses a new opportunity in ad tech brought about by a rapid increase in computational power. What does the advancement mean for advertisers? Can you expand on the new opportunity [...]

In today’s Digest, we cover Trump hailing a deal withTikTok as China pushes algorithm use, Amazon expanding ad integration with SiriusXM, and the UK and US sealing a $42bn tech pact.

Ad tech companies often face a number of challenges when expanding into European markets. In collaboration with digitalAudience, we examine how they can expand successfully in a new territory...

goTom, the Swiss SaaS company for ad sales management, celebrated its 10th anniversary on September 11. Together with clients, partners, and employees, the company hosted a summer party on Lake Zurich. With BBQ, cool drinks, and music, the evening brought [...]

This week’s stories spotlight a week of fierce competition from regulators, challenging Big Tech on safety, to media giants battling  AI companies in  court. In today’s MadTech Daily, we cover Netflix and Amazon teaming up to boost CTV ads, UK [...]