In this week's MadTech Sketch, Ciaran O'Kane illustrates Google Chrome's addressability issue, and discusses why it's a major problem for the industry. Last week Google announced it was pushing its timeline for deprecating third-party cookies in its Chrome browser.  The cookie [...]

ID5, the market-leading identity provider, in partnership with technology pioneer MediaMath, today (August 9th, 2022) announced that they enabled IBM to reach and retarget 1.4 million B2B users in Safari and benefit from more competitive CPMs while honouring the users’ [...]

Adform, the only global, independent, and fully integrated advertising platform built for modern marketing has unveiled an independent report with PwC showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns run with its ID Fusion solution. With third-party [...]

From Friday 22 July, ExchangeWire will be bringing you an all new, improved weekly newsletter: The Stack. As ever, we’ll be keeping you up to date with the latest news and analysis from the worlds of adtech, martech, media and commerce. But [...]

Permutive today (June 15th, 2022) launches the infrastructure for the responsible web – empowering hundreds of publishers, brands, and ad tech companies such as The Financial Times, Penske Media Corporation, RocketMill, Kimberley-Clark, and PubMatic to work together to use data [...]

Blis, the audience-first platform that doesn't rely on personal data, today (June 14th 2022) announced the launch of its new e-guide, titled ‘Missing something? Finding the audiences no one is talking about…yet’. The new interactive e-guide was launched to help [...]

In the run-up to ATS London 2022, Tim Geenen, managing director, addressability, EU, LiveRamp, details how marketers can distil the current complexity in the identity space. Identity is a major bugbear for marketers at the moment, with constant regulation and tech [...]

Today, almost 40% of global online traffic is unaddressable due to third-party cookie restrictions. Without third-party cookies, the value of publishers’ inventory is significantly reduced. In preparation for the cookieless future, both Czech Publisher Exchange (CPEx), an association of leading Czech [...]

In this Q&A written exclusively for ExchangeWire, Shez Iqbal, Director of Publisher Partnerships, Northern Europe at Criteo, discusses the key challenges facing publishers, the increasing adoption of alternative ID solutions, and how addressability has impacted publishers' monetisation strategies.   What are publishers’ main points of focus, [...]

On the eve of ATS Madrid 2022, Mario Torija, managing director Spain, Index Exchange, outlines how rebuilding consumer trust and industry-wide collaboration can unlock addressability in the post-cookie ecosystem. The journey towards addressability in a post-cookie world won’t necessarily be an [...]