IAB Europe has released its inaugural Attitudes to Digital Advertising Report, offering a comprehensive snapshot of a European digital advertising ecosystem that is growing in scale and sophistication, while continuing to face structural and operational challenges. Building on more than a [...]

The Stack highlights this week’s news, including the release of the IAB Tech Lab’s Agentic Roadmap, and Amazon’s latest legal trouble, among others. On today’s MadTech Daily, we discuss Disney’s biggest ad tech updates from CES, WBD swatting away Paramount’s [...]

In today’s Digest we cover Reddit launching an AI media buying tool, WPP launching Agent Hub to power agentic AI marketing, and a US judge rejecting Amazon’s bid to dismiss a price gouging lawsuit.

PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced the launch of PubMatic AgenticOS, an operating system designed to orchestrate autonomous, agent-to-agent advertising execution across premium digital environments.  AgenticOS provides a system-level layer that allows agents to plan, [...]

In today’s Digest, we cover the UK enforcing a ban on junk food TV ads before 9pm, Omnicom Media working with Google on a new insights tool, , and OpenAI going all-in on audio with an audio-first device expected to [...]

From rising online consumption to blockbuster deals, data-driven upgrades and a rapid AI surge, the ad tech and media industry shifted gears once again this week. In today’s MadTech Daily, we cover DoorDash partnering with OpenAI to enable grocery ordering [...]

In today’s Digest, we cover Amazon in talks to invest over USD$10bn in OpenAI, and OpenAI hiring George Osborne to lead its global ‘Stargate’ expansion. We also discuss the Trump administration threatening Spotify over EU tech rules, and an IAB [...]

In today’s Digest, we cover Google denying a 2026 ads plan for Gemini, the EU probing Google’s AI search summaries, and Uber turning rider and delivery data into ad insights.

Creative data provider DAIVID announced it has partnered with CreativeX – the system of control for creative, content and media – on the launch of Datalink, a first-of-its-kind data backbone designed to connect the fragmented world of creative data.  Over the past decade, [...]

Adsquare, the global location intelligence platform, today announced a new measurement integration with DistrictNine, a leading programmatic agency and technology partner, enabling advertisers to measure the real-world impact of their campaigns directly within the DistrictNine platform. Through this integration, DistrictNine [...]