DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced the expansion of its integration with Microsoft Advertising to include additional measurement coverage for Audience ads across Microsoft properties and publisher partners, [...]

Seedtag, the neuro-contextual advertising company, today (14th October, 2025) announced the appointment of Adrien Boyer as SVP of Europe. In this new role, Boyer will drive Seedtag's next phase of European growth, managing regional teams, shaping the commercial strategy and roadmap, [...]

In today’s Digest, we discuss IAB Europe opening public comment on new retail media standards, Ooh media unveiling its Metro Tunnel ad network, and California banning loud streaming ads.

In today’s MadTech Daily, we cover Google’s ad tech trial nearing a judge’s decision, Amex and Duolingo launching ad platforms, and Mozilla partnering with Index Exchange.

Ciaran O'Kane revaluates his sketch on AI's impact on the marketing funnel, and adds audio into the mix...

Kargo, a leader in delivering breakthrough omnichannel advertising solutions for global brands, has announced the launch of its innovative Social Echo format in India. Marking a significant innovation in the mobile advertising space, Indo Nissin, the makers of the iconic [...]

In today’s Digest, we cover Spotify’s CEO exit bringing dual leadership, Epic saying Apple’s install changes slash drop-offs; and The Trade Desk overhauling its digital ad data marketplace.

Shirley Marschall turns her attention to the digital future, and why AI slop is set to be the star (?) of the show...

In today’s Digest, we discuss double-digit growth ahead for digital ad spend, Alibaba unveiling a multimodal AI, and eBay moving to buy Tise. 

Ogury, führender Anbieter datenschutzkonformer Werbelösungen auf Basis exklusiver Daten, hat eine Audience‑Matching‑Partnerschaft mit Annalect, dem Spezialisten fürdatengetriebenes Marketing der Omnicom Media Group Germany, bekannt gegeben. Im Rahmen derKooperation hat Annalect die Schnittstelle der Audience-Planungsplattform Ogury One in seine eigenen Audience-Lösungen [...]