In today’s digest, we cover Amazon eyeing a role in chatbot ad sales, News Corp landing a USD$50m (£37m) AI deal with Meta, and 85% of Europeans using ad-supported streaming.

IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today announced its fourth annual State of Readiness - Sustainability in Digital Advertising Report, providing a comprehensive overview of how the European digital advertising ecosystem is progressing [...]

Taboola announced the expansion of its leadership team with the hiring of Krishan Bhatia as chief business officer.  Bhatia will lead global sales and partnerships for Taboola, with a focus on driving revenue growth across Taboola’s entire product portfolio, which includes its Realize performance [...]

Shinka has officially signed up to become a member of the World Out of Home Organisation (WOO), the leading global association for the out-of-home (OOH) advertising industry. This membership marks a significant milestone in Shinka’s continued commitment to innovation, collaboration, [...]

This week saw mounting regulatory pressure across streaming and social media, while advertising and retail delivered record-breaking performances. In today’s MadTech Daily, we cover WPP unveiling a £500m cost-cutting plan in an AI-led overhaul, ByteDance being valued at $550bn in [...]

Adform, the powerful and safe media buying platform built for game changers, announces a significant milestone as the first Demand Side Platform (DSP) to join ISBA’s Partner Programme, the representative body for British advertisers.  This strategic partnership marks a major step forward [...]

VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced today (24th February, 2026), a strategic partnership with JCDecaux Ireland, the leading outdoor advertising company in the Irish market, bringing premium digital inventory across the Republic of [...]

Overwolf Ads, a world-leading ad tech gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world's biggest video game titles, today (24th February, 2026) announced that Tracker Network, the world's leading competitive [...]

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, unveiled prioritised access to curated, political-approved inventory with unmatched speed, precision, and scale. Designed for the 2026 midterms, the offering enables values-based voter targeting across all screens, including CTV, with campaigns [...]

GoWit, the leading ad tech provider, and Publicis Media Middle East, part of the French multinational advertising and communications holding company Publicis Groupe, today announced a strategic commerce and retail media partnership across MENA and Türkiye. This partnership brings together GoWit’s [...]