Azerion, the digital entertainment and media platform, and Cavai, the leading global conversational advertising cloud company, are reaping the rewards of their partnership focused on the expansion into new international markets and escalating the adoption of personalised conversational advertising.  Having initially [...]

In this Q&A with ExchangeWire, Wayne Blodwell, founder & CEO of TPA Digital (formerly The Programmatic Advisory), and Dan Larden, TPA Digital's head of UK, discuss the decisions behind their rebrand, and the impact of programmatic on advertising.    What were the main drivers [...]

Study by in-game advertising company Anzu.io reveals what UK gamers look like, what’s important to them, and what their attitudes are towards in-game advertising in 2022. Two-thirds of gamers in the UK say they would welcome more brands into their favourite [...]

Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced the appointment of  Ossie Bayram as UK country director. In his role, Bayram aims to increase Ogury’s  position as the go-to mobile ad partner for all agencies [...]

Global attention measurement platform Amplified Intelligence today announced Unilever’s outgoing VP of global media David Porter is joining the company as an advisor. A leading figure within the media industry for more than 30 years, Porter will take an active role [...]

Global technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced it is to continue its longstanding partnership with the Financial Times (FT), following a highly successful collaboration for several years and a [...]

In today's ExchangeWire news digest: An illegal deal between Facebook and Google has come to light after a group of US states have filed their third amended complaint; TikTok consumer spending reached USD$2.3bn (£1.7bn) in 2021; and Bolt have raised [...]

Nine months after Anzu, the world’s most advanced in-game advertising company, added Comscore’s leading digital campaign measurement to its reporting, the two companies have announced an average Invalid Traffic (IVT) score of 0.4% across all mobile in-game ad campaigns run [...]

The Swedish video solutions provider PlayAd Media Group, which is based in Stockholm and operates across Sweden, Norway, Denmark and Finland, have been acquired by ShowHeroes Group, Europe’s leading independent provider of digital video solutions for publishers and advertisers.  The announcement [...]

Anzu, the world’s most advanced in-game advertising platform, has announced the addition of video games sales leadership veteran David Cox as a strategic advisor. Responsible for launching some of the biggest games franchises in the Americas, including Mortal Kombat, Tomb [...]