Martin Kelly is the co-founder and Managing Partner at Infectious Media. Here he discusses the RTB hype cycle and why the nascent media buying methodology is currently languishing in the trough of disillusionment. 2011 was the year RTB hit [...]

Doug Conely is Senior Director, Global Data & Targeting at Tribal Fusion. Here he responds to a recent PostView coulmn, and argues that instead of the focus on the post view window argument, we as an industry should be [...]

The PostView is a new coulmn written by senior execs working in the European online advertising industry. Like it or not we live in world where buying display advertising is still inherently inefficient. The convergent trend is for increased efficiency through [...]

Looking for key trends in the emerging data-driven display market in Australia and South East Asia? The Ad Trading Summit, Sydney is the first focused event on the data-driven display marketplace in Australia, South-East Asia and the wider APAC [...]

Hirotake Yajima is President & CEO of Japanese advertising powerhouse, DAC. Here he discusses the DAC offering, the growing data-driven display market in Japan and trends in the Japanese online advertising space. Can you give an overview of [...]

Glen Calvert, founder of Social Targeting company Affectv, on the collective effort required to make the RTB ecosystem a better proposition for brands. A common theme in the 2012 predictions for our industry was how we increase the budgets that brands [...]

Brainient, a personalised video retargeting solution, announced today it is raising a new round of funding. Here CEO Emi Gal discusses the new raise and the Brainient video offering. Can you give some overview on the current Brainient offering? Brainient's goal [...]

The PostView is a new coulmn written by senior execs working in the European online advertising industry. I’ve been meaning to write this post for a while and it seems that Eric Franchi expertly beat me to the punch with a [...]

There has been a lot of discussion of late about convergence between the buy and sell side - with a number of large players trying to build their own end-to-end stack. Here Joe Zawadzki, CEO at Mediamath, argues that [...]

With ATS Sydney just two months away, Jay Stevens VP & GM, International at The Rubicon Project, and keynote for the day gives ExchangeWire APAC an overview of the platform offering in the APAC region - and details of key [...]