Yann Le Roux is the co-founder of the newly launched French exchange trading specialist, Matiro. Matiro is the first exchange specialist in France, and it's launching at a time when the display market there is experiencing a similar evolution [...]

Mendel Senf is CEO of Yieldivision, an exchange trading specialist based in Amsterdam. Yieldivision operates in the Dutch and German markets and is now looking at offering its exchange-buying expertise to advertisers throughout Europe. Can you give an overview of [...]

» Independent digital media agency has been put into administration. The ten year old agency, which currently employs about one hundred and twenty staff, announced the news yesterday. I-level lost the lucrative COI account this year to GroupM, [...]

» Apple has become a little delusional about the new iAd platform. Apparently they are looking for $1 million dollars for initial ad campaigns on the iPhone and iPod Touch through its new ad network. Apple is [...]

» A new survey by The Fournaise Marketing Group found that nearly 65% of the world's top marketers are not satisfied with their agency's performance, and are still not result-driven enough. The poll was carried out among 1000 global [...]

» IAB has announced that seven companies have received the OBA Certificate Of Compliance. The OBA is an initiative designed by IAB UK to promote good practices in online behavioural targeting. It is based on three key criteria: [...]

There was some M&A action today in the UK ad network market. It was announced that Burst Media acquired OTP Media for an undisclosed sum. Burst has some market share in the UK, but at number sixteen in [...]

In a significant development for the exchange eco-system in Europe, Orange announced today that it will make significant inventory from its owned and operated sites available to buy through the OpenX Market. Partner publisher sites working with Orange’s ad [...]

DeSilva + Phillips, an investment bank based in New York, released a whitepaper last week on the continuing evolution of the global exchange eco-system. It’s a solid overview on what the landscape currently looks like and how it’s likely [...]

Agencies and advertisers are now looking to do more audience buys. Top level executives at the big European agencies are actively pushing their organisations in that direction. Data is integral to the success of these audience buys, as [...]