Can you give some overview on the services offered by goetzpartners? goetzpartners is a pan-European corporate advisory firm with about 200 professional across our 9 offices which are based in the UK, Germany, France, Russia, Spain, Czech Republic and Switzerland. We [...]

How do you respond to recent accusations in TechCrunch that Vivaki is receiving considerable kickbacks as part of its global deal with Google? Are “kickbacks” part of this deal? CH: No. VivaKi/Publicis Groupe has a strategic deal with Google because we [...]

I have been one of Google's biggest critics since I launched this blog back in the day, but I have to say yesterday’s TechCrunch piece on the rise of the DSPs was embarrassing. Sure it highlighted some interesting points [...]

So. Finally. The UK is getting RTB traction. We’re starting to realise the wonderful promise of audience over context - and we’re beginning to revolutionise online display advertising...no wait. No we're not. Despite the liquidity and progress being made in this [...]

Vivaki recently announced it was renewing its partnership with Invite Media. Marco Bertozzi, Managing Director EMEA at Vivaki Nerve Center, spoke to ExchangeWire this week about the implications of the partnership and what we’re likely to see in terms [...]

The exchange revolution continues apace in France. Matiro put on the first exchange-focused event in France last week. Attended by publishers, agencies and marketers the event sought to talk up the strengths of the data-driven display channel. [...]

» As the European mobile display market gets some traction with media buyers, there is concern in the industry that metrics and infrastructure is still hampering the mobile display. What can be done? Paul Childs, CMO at Adfonic, [...]

I have had the opinion for a long time that the established barriers between buy-side and sell-side players in the display eco-system have completely broken down. Increasingly, you are seeing agencies, ad networks and publishers all encroach on each [...]

They came from Germany, Holland, France, Italy, Sweeden, Canada, Australia, the US and of course London town. All 190 packed into the Paramount club on the thirty-first floor of the centre point building - there to discuss the exchange [...]

One of the things I took away from the recent Ad Trading Summit was that the ad network is alive and well. Its present model might be getting battered from increased DSP spend but it’s evolving to meet the [...]