» As the European mobile display market gets some traction with media buyers, there is concern in the industry that metrics and infrastructure is still hampering the mobile display. What can be done? Paul Childs, CMO at Adfonic, [...]
I have had the opinion for a long time that the established barriers between buy-side and sell-side players in the display eco-system have completely broken down. Increasingly, you are seeing agencies, ad networks and publishers all encroach on each [...]
They came from Germany, Holland, France, Italy, Sweeden, Canada, Australia, the US and of course London town. All 190 packed into the Paramount club on the thirty-first floor of the centre point building - there to discuss the exchange [...]
One of the things I took away from the recent Ad Trading Summit was that the ad network is alive and well. Its present model might be getting battered from increased DSP spend but it’s evolving to meet the [...]
Terry Kawaja published a visual overview of the convoluted US display eco-system last year. It demonstrated how crowded the middle ground between the advertiser and publisher was becoming - and indeed why the display space was ripe for mass [...]
Looking at these figures released by Comscore during the week about the UK display market confirms to me that nobody in our industry knows how big the ad net market actually is. Apart for the finger-in-the-wind estimation carried out by [...]
Aegis released its first half year results this morning. The headline figure is the 3.7% growth in revenue globally, a £12.7 million rise on last year's H1 results. Coupled with the positive WPP results this week, it would [...]
» Nice post by Martin Kelly, who will be speaking at AdSummit 2010, over on the Infectious Media blog about the emergence of Facebook as the third channel for online advertisers - he counts search and RTB-enabled display as [...]
There had been rumours last week that DGM was struggling financially, and it seems those industry whispers have now been confirmed. DGM is informing creditors, and has officially gone into administration. Founded in 1999, DGM was one of [...]
Google's partnership with Omnicom to build out the agency's trading desk with the view of putting hundreds of millions of display dollars through automated channels (Google's mostly) could well be a transformational moment for the display market. I could [...]
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