OpenX and Microsoft have today announced a strategic partnership. The deal will see both companies promoting each other's technologies to their customers. What does it mean? Is Microsoft exiting the ad server business? Is it looking [...]

With the growing number of people accessing web content via their handsets, the mobile display market has grown significantly over the last couple of years – and so too has the number of ad networks aggregating mobile ad inventory. The number [...]

In a recent piece for AdAge OpenX’s Tim Cadogen makes a strong case for more interoperability between the growing number of ad exchanges and inventory aggregators. He argues that efficiencies can be achieved by letting ad impressions flow [...]

MediaMath Roll Out Self-Service Trading Platform A number of key exchange companies have rolled out new platforms for the buy and sell side this week. On the buy-side MediaMath has introduced TerminalOne, a self-service platform that allows agencies to [...]

The debate around non-premium display has been intensive of late – and the list of vendors vying to help publishers trade unsold inventory is growing by the week. From a publisher perspective it is becoming almost impossible to distinguish [...]

After the success of last year’s Ad Revenue event, Pubmatic is assembling the brightest and best from the exchange space for this year’s event. There are some great panel sessions for attendees. Farneymedia favourites include: The Blurring Lines of [...]

There’s been a lot of coverage around the re-launch of the DoubleClick Exchange. Much of it has been misinformed and typically hackneyed. But some Industry commentators have done a great job on providing an overview of the new [...]

A report on the state of the online advertising market in the UK released this week suggests that the UK online display market is holding up well. The research - carried out by Econsultancy in association with yield optimisation [...]

Google has officially unveiled the new look DoubleClick ad exchange this morning, as it sets out to grab a bigger share of the $5 billion dollar non-premium display market. The exchange has been live for several months now to [...]

Google has officially launched the new look DoubleClick ad exchange. By adding AdWords buyers and AdSense sellers into the new ad exchange, the platform will have thousands of traders. So who are the DoubleClick exchange traders? Who will be [...]