Wendy Hogan, ExchangeWire APAC contributing editor, and IAB Singapore, chairperson emeritus, outlines efforts in the region to help advance the digital advertising sector there, under the banner of the trade body.    I’ve been involved in various industry bodies for many [...]

A number of deals involving some of the industry's biggest names, including MediaMath, Rubicon Project and, closer to home, Ve, have taken place in the last week, each of them signifying wider shifts in the ad tech and marketing sectors. ExchangeWire [...]

In light of the recent acquisitions of both Ooyala and Videoplaza, ExchangeWire caught up with Andy Solterbeck, Telstra Software Group, SVP, to understand Telstra’s ad tech roadmap. Telstra, Australia’s largest telecoms operator, reaches more than 60% of Australia’s online population and is [...]

Trade magazine Campaign Asia-Pacific this week hosts the inaugural Marketing Innovation Summit, an event aimed specifically at educating brand marketers in the region about programmatic buying. ExchangeWire spoke with Gabriel Jor, the conference curator, to get insights into the impetus [...]

ExchangeWire spoke to Mark Frain, national sales director at Multichannel Network Australia (MCN), about last week's announcement to partner with AOL/Adap.tv to pilot the media industry’s first integrated programmatic private marketplace for television.   The offering promises to enable advertisers and [...]

Singapore-based mobile advertising firm AdNear has raised $19m in series B funding, in a sign of the rapidly developing digital economy there,  as the South East Asian (SEA) digital industry collectively bids to bolster its prominence in the wider advertising [...]

The programmatic landscape is set to expand beyond the domestic household screens with opportunities increasingly arising on mobile and now in the digital out-of-home (OOH) sector. Australia has proven a progressive market for this emerging technology with the formation of a [...]

Matt Harty, Experian, GM, Audience Solutions, APAC, looks at developments for the region’s third-party data market, and asks how well the programmatic advertising sector in APAC is addressing the audience disjunction problem, particularly in a market that is largely ‘mobile-first’ where [...]

Speaking at a press lunch in Singapore this week, Mark Strecker, Amobee, CEO, and Steve Hoffman, CFO, (and Amobee’s M&A guy) shared insights with ExchangeWire's Wendy Hogan about the value of the Adconion/Kontera acquisitions as well as Amobee and Singtel’s ambitions for ad tech.  The Amobee cross-channel, cross-device [...]

Speaking at ATS Tokyo this morning (16 September), Brian O’Kelley, AppNexus, CEO, told attendees the ad tech sector was ripe for both commoditisation and consolidation, as companies like Google attempted to “own” the sector. Elsewhere, attendees where advised on the [...]