Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has announced its expansion into the US, with the opening of an office in New York.  The company already works with all major agency holding companies via API feeds into planning [...]

Seedtag, the leading contextual advertising company, is strengthening its competitive positioning in the US by partnering with attention measurement provider, Adelaide, to help clients move beyond viewability and gain a deeper understanding of media quality.  Adelaide leverages a machine learning model [...]

In this exclusive article written for ExchangeWire following ATS Singapore 2022, John McNerney, senior director of platforms APAC, Yahoo, details how flexible and full-funnel marketing can help brands stay ahead in the privacy-first world. It’s a brave new world out there [...]

Purpose-led ad platform Good-Loop today (October 27th, 2022) launched a new CTV ad format that rewards viewers’ attention and time with a free donation to charity.  Advertisers can buy the new watch-to-donate format across various CTV channels using Good-Loop’s purpose-powered ad [...]

Teads, the global media platform, today (October 19th, 2022)  announced its partnership with The Kraft Heinz Company (KHC) and dentsu international in developing the Teads Attention Programme.  Launched by KHC’s media agency at dentsu, Carat, this ground-breaking new initiative means Teads [...]

Verve Group, an advertising technology ecosystem and a part of Media Games Invest, today (October 13th, 2022) announced that it has selected Adelaide as its preferred attention measurement partner for Verve Group’s contextual targeting platforms. Verve Group will work with Adelaide [...]

The world’s most advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have today (October 6th, 2022) revealed collective results from research carried out together across a series of mobile and PC campaigns over the past 12 [...]

In today's ExchangeWire news digest: TikTok could be fined up to £27m after investigation finds they may have breached data protection laws; the IAB Australia finds that the importance of attention is being overstated when it comes to understanding a [...]

TVision, the company measuring every second of TV and CTV viewer engagement, and Lumen Research, a leading attention measurement company, announced a formal partnership to bring cross-platform attention measurement to US and UK customers.  TVision is developing a UK-based, opt-in panel [...]

Lumen Research, a pioneering attention measurement agency, has teamed up with Digital Turbine, the end-to-end mobile growth and monetisation platform delivering video ads to billions of users through partnerships with leading app publishers, to examine in-game mobile ads performance and [...]