Playground xyz, the leader in attention and optimisation technology, has moved to further cement its position as the leader in understanding consumer attention with its hire of consumer neuroscientist, Dr. Shannon Bosshard as lead scientist.  With people being bombarded with over [...]

Lumen Research, the leader in attention measurement, has announced that it is to merge with Avocet, the two combining to become Lumen. This formalises a long-standing partnership between the two companies, bringing together Lumen's industry-leading panel and Avocet's scaled advertising [...]

MGID, the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. MGID’s interactive rich media format will allow consumers to engage with [...]

The leader in contextual intelligence, GumGum, announced today (November 8th, 2022) that advanced attention measurement and optimisation will be incorporated into all display creative campaigns running on the GumGum platform in 2023.  By integrating Playground xyz’s award-winning Attention Intelligence Platform (AIP) [...]

Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has announced its expansion into the US, with the opening of an office in New York.  The company already works with all major agency holding companies via API feeds into planning [...]

Seedtag, the leading contextual advertising company, is strengthening its competitive positioning in the US by partnering with attention measurement provider, Adelaide, to help clients move beyond viewability and gain a deeper understanding of media quality.  Adelaide leverages a machine learning model [...]

In this exclusive article written for ExchangeWire following ATS Singapore 2022, John McNerney, senior director of platforms APAC, Yahoo, details how flexible and full-funnel marketing can help brands stay ahead in the privacy-first world. It’s a brave new world out there [...]

Purpose-led ad platform Good-Loop today (October 27th, 2022) launched a new CTV ad format that rewards viewers’ attention and time with a free donation to charity.  Advertisers can buy the new watch-to-donate format across various CTV channels using Good-Loop’s purpose-powered ad [...]

Teads, the global media platform, today (October 19th, 2022)  announced its partnership with The Kraft Heinz Company (KHC) and dentsu international in developing the Teads Attention Programme.  Launched by KHC’s media agency at dentsu, Carat, this ground-breaking new initiative means Teads [...]

Verve Group, an advertising technology ecosystem and a part of Media Games Invest, today (October 13th, 2022) announced that it has selected Adelaide as its preferred attention measurement partner for Verve Group’s contextual targeting platforms. Verve Group will work with Adelaide [...]