Covatic, a leader in privacy-first audience solutions, today (July 11th, 2025) announced Contextual Event Traits, a powerful new enhancement to its platform designed to give publishers, media owners, and marketers unprecedented precision and flexibility in audience segmentation.  This feature enables publishers [...]

Amir Sharer, CEO, BRAVE, and Tamir Shub, VP of Business Development, IntentIQ join ExchangeWire to discuss how audience curation is evolving into a foundational element of programmatic As the post-cookie era unfolds and signal fragmentation becomes the norm, curation has evolved [...]

Covatic, the leading provider of privacy-first audience solutions, today (12th June, 2025) announced a significant enhancement to its platform with the introduction of full support for IAB Content Audiences. This update enables publishers, advertisers, and marketers to harness contextual targeting [...]

Blis, the leading provider of advertising solutions that drive real-world outcomes, today (12th June, 2025) announced the launch of Blis AI, a new AI-powered planning tool that seamlessly turns a brief into qualified audiences ready for omnichannel activation – without [...]

LoopMe, the global leader in brand performance, today (10th June, 2025) announced the launch of its Custom Audience partnership with Acxiom, the connected data and technology foundation for the world’s leading brands and ad agencies under the Interpublic Group of [...]

Covatic today (June 3rd, 2025) announced the launch of the Covatic Tag, designed to empower publishers, broadcasters, and media owners with streamlined access to premium audience data solutions.  The new Tag enables media organisations to deploy high-quality Covatic audiences with just [...]

Adsquare, the global leader in location intelligence for programmatic advertising, today (June 2nd, 2025) announced the official launch of OnePlatform, its new, unified platform that empowers advertisers to plan, buy, optimise, and validate programmatic media—all within a single, streamlined interface. OnePlatform [...]

MGID, the global advertising platform, has announced a new partnership with Digiseg, a privacy-focused data provider, to integrate household-based targeting into MGID’s platform. The collaboration enables advertisers in the US, India, and several European markets—including Germany, Greece, Poland, Turkey, and [...]

"Advertisers will simply never know what their campaign could have achieved" - in this op-ed, Tom Pickworth, Director of Technical Operations, Commercial, Mail Metro Media joins us to look at the brand safety discussion, and why advertisers are still shying [...]

NumberEight, a global leader in privacy-first, ID-less data solutions, today (May 8th, 2025) announced a strategic partnership with Odeeo, the leading in-game audio platform.  This collaboration integrates NumberEight’s Affinity Audience solution into Odeeo’s high-performance in-game audio inventory, unlocking new opportunities for [...]