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  • Ozen.fm Partners with NumberEight to Power Audience Measurement & Advanced Targeting Across Global Podcast Inventory

    Ozen.fm, a global audio monetisation network and curated podcast marketplace, today (13th May, 2026) announced a strategic partnership with NumberEight, a leader in ID-less audience intelligence, to deliver more scalable and effective podcast targeting across its global ecosystem.  Through this partnership, [...]

  • Mobupps Unveils ECHO AI – A Self-Learning Mechanism

    Mobupps, a leading global ad tech company, today (11th May, 2026) announced the launch of ECHO AI, its next-generation self-learning mechanism designed to bring real-time intelligence to every stage of the advertising process. ECHO AI interprets signals, identifies value, and [...]

  • Overwolf Ads Launches Gamer Grid

    Overwolf Ads, the world-leading ad tech gaming platform reaching over 113 million monthly gamers across hundreds of the world’s biggest titles, today (27th April, 2026) announced the launch of Gamer Grid, a first-of-its-kind audience data product built from deterministic PC [...]

  • Bauer Media Supercharges Advertiser Targeting Through New Experian Partnership

    Bauer Media, the UK’s number one publisher and digital commercial audio broadcaster, has partnered with Experian, the global data and technology company, to supercharge audience targeting for advertisers. The partnership brings Experian’s consumer insights, including industry renowned Mosaic audience segments, into [...]

  • AI Crowns the Most Beautiful Artworks of All Time for World Art Day

    A new AI study has attempted to answer in seconds a question that art critics and experts have debated for centuries: what is the world’s most beautiful painting? To celebrate World Art Day, creative data provider DAIVID switched the focus of [...]

  • Huffpost UK adopts Taboola's DeeperDive GenAI

    Taboola, a global leader in delivering performance at scale for advertisers, today (14th April, 2026) announced that HuffPost UK has selected DeeperDive, an industry-first Gen AI answer engine that lives directly on publisher websites and leverages their own content.   DeeperDive brings the power [...]

  • 2026 FIFA World Cup Viewing Set to Fragment Across Linear & Streaming in UK, Nexxen Forecast Finds

    Nexxen, the advertising technology platform powered by unique data and media, today (9th April, 2026) launched a new predictions report on UK viewership of the 2026 FIFA World Cup, leveraging Nexxen’s proprietary data and resources to track past, present, and [...]

  • Dig-In Target a New Generation of Fitness Focused Students

    Student sampling experts Dig-In have partnered with Warrior Protein to introduce Warrior Creatine Plus to university students through targeted sampling to gather real student feedback on the product experience. The samples and leaflets were included in branded tote bags delivered [...]

  • Open Media Expands Programmatic Digital Out-of-Home Offering with VIOOH Partnership

    Open Media today (24th March, 2026) announced an exciting programmatic partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, to provide an enhanced opportunity for brands to connect with diverse audiences across the UK through its growing [...]

  • Thrad Extends its Partnership with Betadine through iNova Pharmaceuticals

    Thrad, the advertising infrastructure provider for the AI ecosystem, has announced the extension of its partnership with Betadine through iNova Pharmaceuticals. The partnership aims to deliver digital-first campaigns that connect healthcare brands with audiences in more meaningful ways. The collaboration brings [...]