Emily Shaw, digital account director, The Kite Factory takes a look at why in an AI-heavy world, human expertise isn’t becoming obsolete—it’s becoming more valuable than ever...

Our columnist, Shirley Marschall, is back, and this week she’s taking on the rise of ‘slop’ and looking at why AI is the Ozempic of the media…

Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (June 5th, 2025) announced that Iberia, Spain’s flagship airline, has fully transitioned to a self-serve model within Flight Control, Clinch’s omnichannel advertising platform.  With this move, [...]

In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding of programmatic advertising. Is history just repeating? AI isn’t just entering advertising, it’s infiltrating it. Take WPP, which revealed that it's already [...]

Artificial intelligence (AI) is having a transformative impact on industries like ad tech, but can the current rate of advancement be maintained? Journalist Mark Smith takes a look… The unpredictability of the industry’s immediate course was outlined in dramatic fashion only [...]

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (September 24th, 2024) the launch of a new suite of self-service capabilities designed to redefine what it means to [...]

goTom, a leading provider of specialised CRM and order management platforms for digital advertising, is proud to announce a strategic partnership with Schibsted Marketplaces, the premier developer and operator of marketplaces in the Nordic countries. This collaboration aims to enhance [...]

Clinch, the leader in dynamic ad serving and personalisation, announced today (February 8th, 2024) the ability to extend its award-winning workflow automation and omnichannel creative personalisation capabilities to audio channels. This development empowers advertisers to seamlessly serve campaigns across multiple [...]

Teads, the platform that means business, announce the groundbreaking results of its collaborative research with Ipsos, which focused on unraveling the key creative elements that ignite the engine of success in the omnichannel automotive campaign landscape.  By leveraging Ipsos' cutting-edge AI [...]

Sojern, the leading travel marketing platform, and Profitroom, a globally renowned award-winning booking and technology platform, today (August 3rd, 2023) announced a new collaboration. In today’s era, where hotels closely monitor their budgets, the collaboration aims to equip hotels worldwide [...]