Adtelligent, a global advertising technology company, has enhanced its supply-side platform (SSP) with advanced server-side VAST (S2S) capabilities, enabling partners like BidFuse to significantly scale video ad monetisation across CTV, VOD, linear, and addressable TV. The new S2S features are designed [...]

DoubleVerify, the leading software platform to verify media quality, optimise advertising performance and prove campaign outcomes, has announced the launch of new industry-first streaming TV offerings designed to give advertisers greater transparency, control, and efficiency across their streaming TV investments.  In [...]

Whilst native advertising has diminished in quality in the last 5 years and has been used traditionally for lower funnel conversion only strategies, Readpeak excels in the mid-funnel where customers are in the explorational and consideration phases of the purchase [...]

Silverpush, the contextual intelligence company, today (20th August, 2025) has announced new AI-powered enhancements to the company’s proprietary contextual intelligence platform, Mirrors, allowing brands and advertisers to maximise performance and streamline, automate, and optimise, contextual campaigns across YouTube, social, and [...]

DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, released its 2025 Global Insights: AI, Automation and the Future of Digital Advertising report.  The report draws on DV’s platform intelligence, campaign-level analytics and a [...]

Nexxen International Ltd., a global, flexible advertising technology platform with deep expertise in data and advanced TV has announced the renewal and expansion of its long-term strategic partnership with VIDAA, the world’s fastest-growing connected TV (CTV) platform powering tens of [...]

EX.CO, the machine learning video technology platform powering successful video strategies for the world’s leading media groups, today announced the launch of a powerful new agentic AI taxonomy feature. This breakthrough solution enables publishers to automatically categorise their video content [...]

Emily Shaw, digital account director, The Kite Factory takes a look at why in an AI-heavy world, human expertise isn’t becoming obsolete—it’s becoming more valuable than ever...

Our columnist, Shirley Marschall, is back, and this week she’s taking on the rise of ‘slop’ and looking at why AI is the Ozempic of the media…

Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (June 5th, 2025) announced that Iberia, Spain’s flagship airline, has fully transitioned to a self-serve model within Flight Control, Clinch’s omnichannel advertising platform.  With this move, [...]