Happydemics, spécialiste de la mesure de brand lift et de performance publicitaire, annonce le lancement de son mode "In-Flight".  Jusqu’à aujourd’hui, les performances d’une campagne de marque n’étaient exploitables qu’après diffusion. Avec le mode In-Flight, Happydemics offre une mesure de la [...]

Happydemics, the global brand lift and ad measurement company, has announced the launch of 'In-Flight', a new mode placing brand outcome measurement directly into live campaigns. Traditionally, brand performance data is delivered post-campaign, giving teams the opportunity to refine and optimise future [...]

Assertive Yield announced the appointment of Yael Schuster as vice president of marketing, marking a strategic step in the company’s continued growth and market expansion. In her new role, Yael will lead Assertive Yield’s global marketing strategy, with a focus [...]

Advertising measurement platform Happydemics today (9th September, 2025) announced the appointment of Baptiste Graffin as VP of sales in APAC, tasked with spearheading the company’s growth across the region from its new base of operations in Singapore. Graffin is a media [...]

Opti Digital, a premium ad revenue platform, unveils a new brand identity that embodies its forward-looking vision and continued commitment to innovation, growth, transparency, and sustainable advertising practices. Building on its recent recognition as a GCPP partner and the development [...]

A pioneer in technological solutions for buying advertising space specialised in DOOH, Displayce unveils a new brand identity. With the ambition to become the leading global technology suite for out-of-home (OOH), Displayce supports advertisers, agencies, and media owners in addressing [...]

Invibes Advertising (Invibes), a leader in digital advertising innovation, showcases its latest suite of cutting-edge solutions designed for the automotive industry. These offerings not only enhance engagement and brand visibility but also reflect a strong commitment to sustainability, a prominent [...]

Invibes Advertising (Invibes), líder en innovación publicitaria digital, presenta su último conjunto de soluciones de vanguardia diseñadas para el sector de la automoción. Estas ofertas no sólo mejoran el engagement y la visibilidad de la marca, sino que también reflejan [...]

Invibes Advertising (Invibes), leader nell'innovazione del digital advertising, presenta la sua ultima suite di soluzioni all'avanguardia progettate per il settore automotive. Queste offerte non solo migliorano l’engagement e la brand visibility del marchio, ma riflettono anche un forte impegno per la [...]

Invibes Advertising (Invibes), leader de l’innovation publicitaire digitale, dévoile ses dernières solutions de pointe conçues exclusivement pour l'industrie automobile. Des offres pensées pour accroître l'engagement et la visibilité des marques et valoriser leurs actions en faveur du développement durable, préoccupation [...]