Following years of success with major advertisers in Europe and APAC, xpln.ai, the next-generation attention measurement solution, today (29th January, 2026) announced its official expansion into North America with its first US leadership hire. Gina Cavallo has been named chief [...]

digitalAudience, the European platform for privacy-safe data collaboration and audience activation, today (27th January, 2026) announced a strategic partnership with Spotzi, a global AI-driven location intelligence and out-of-home (OOH) technology provider. The partnership enables advertisers to activate and retarget OOH-exposed audiences [...]

MarkApp, a global ad tech company operating across web, mobile app, and CTV environments, today (21st January, 2026) announced the launch of Harion DSP, its new omnichannel demand-side platform (DSP) designed for brands and agencies executing both branding and performance [...]

Regit, the UK’s leading digital garage, has partnered with Blis, the telco DSP, to redefine automotive advertising in the region. By combining Regit’s first-party vehicle data with Blis’s unique mix of aggregated real-world movement, telco-derived insights, spending, and digital behaviour [...]

Reward, a global leader in customer engagement and commerce media, and Experian, the global data and technology company, today (14th January, 2026) announce the integration of Experian Mosaic into Reward’s intelligence and activation solutions. The integration strengthens the depth and breadth [...]

Shirley Marschall looks at ad frequency, quality and why advertising strategies need to recreate the magic moment a dog hears a fridge door...

In this Q&A with Christopher Hogg, CRO of Lotame, we discuss the opportunities for brands and marketers around the 2026 FIFA World Cup - set to be a massive global event.

Last year, market-leading skin and bodycare brand NIVEA teamed up with student sampling experts Dig In to offer NIVEA SOFT within their Welcome Box, distributed across university campuses nationwide. Following the success of this activation, they have returned to expand [...]

LG Ad Solutions, a global leader in advanced connected TV (CTV) advertising, today (18th November, 2025) released new findings illustrating how the Smart TV Home Screen has become the new "first impression" moment for advertisers — a critical space where [...]

Axeptio introduces video as the centrepiece of its Consent Management Platform (CMP), transforming the traditional cookie banner into an immersive, multi-sensory, and fully customisable brand experience.  By placing storytelling at the core of consent, Axeptio breaks away from "consent fatigue" and [...]