International travel across Asia-Pacific has rebounded strongly, but the way consumers make travel decisions has fundamentally changed. Following the post-pandemic travel boom, consumers now face higher travel costs, greater destination choice, and an overwhelming volume of travel content across social [...]

Following the FIFA World Cup Final, Captify, the leader in Search Intelligence, has revealed new analysis showing the brands that won – and lost – consumers' attention during the tournament.  Drawing from billions of real-time search signals across the open web, Captify's data [...]

Captify UK has released new research Prompt to Purchase: How AI is Rewriting the Consumer Journey, exploring how responses generated by large language models (LLMs) are influencing brand discovery, product consideration, and purchase intent. The findings reveal that around 70% of [...]

As live sports audiences increasingly shift to streaming, new research from DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, explores how viewers engage with live sports and advertising around major events like the World [...]

GumGum, The Mindset Company™ transforming advertising, today (15th July, 2026) announced the launch of the Mindset Agent, GumGum’s AI-powered tool that turns campaign briefs into custom mindset segments that can be reviewed, refined, and activated by brands and agencies. The [...]

Fifty, the audience tech and services company that helps marketers turn a deep, proprietary understanding of their audiences into smarter, faster media, and marketing decisions, today (7th July, 2026) launched AudienceAI Assistant, a new solution that enables brands and agencies [...]

Danielle Barwick, executive director, Fuse MENA, discusses Fuse’s Dubai move, the power of sport in the region, and the importance of cultural nuance…

Global, the media and entertainment group, today (30 June 2026) announced the launch of Billboards by Global, built around the UK’s biggest 48-sheet footprint and combining scale, creativity, and data and measurement tools, to help advertisers unlock the full brand-building [...]

Seedtag, the global Neuro-Contextual advertising company, today (29th June, 2026) announced the results of a UK brand campaign run in partnership with Lenovo, showing how Neuro-Contextual targeting significantly outperforms standard contextual approaches for enterprise advertisers.  The campaign set out to strengthen [...]

The John Lewis Partnership has appointed Kevel to power its on-site retail media network, across both the John Lewis and Waitrose websites. It’s the Partnerships’ latest move to future-proof its retail media offer to brands, with its focus on providing highly [...]