Werbeplattform gegen Signalverlust: Ad-Tech-Spezialist Ogury launcht Ogury One
Ogury, der führende Anbieter für Personified Advertising, gibt heute den Start seiner neuen Kundenplattform bekannt. Ogury One wurde für Marken und Agenturen entwickelt und ermöglicht es Nutzenden, die Personified-Advertising-Technologie des AdTech-Spezialisten vollumfänglich zu nutzen. Die Werbebranche sieht sich zunehmend davon herausgefordert, [...]
StackAdapt & Zitcha Partner to Democratise Retail Media Access for Global Brands
StackAdapt, a leading multi-channel advertising platform, is pleased to announce a global partnership with Zitcha, a unified retail media platform. This collaboration empowers brands of all sizes—particularly mid-market companies—to leverage retail media opportunities traditionally limited to top-tier enterprises. By integrating [...]
Impact Plus Releases Guide to Cut Digital Ad Carbon Footprint Without Harming Performance
Leading sustaintech solution Impact Plus today (March 19th, 2025) launched a step-by-step guide on how brands can minimise the environmental impact of their online ads. “Sustainability Simplified: Decarbonising Your Digital Campaigns at Scale” provides advertisers with easy-to-follow checklists to evaluate, reduce, [...]
Brand Metrics Partners with Hearst UK to Strengthen Brand Measurement
Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. The partnership marks a significant milestone in Hearst UK’s commitment to delivering enhanced advertising accountability and effectiveness to its valued advertisers and agencies. Brand [...]








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