Verve Group, one of the fastest-growing SSPs for mobile and CTV and a part of Media and Games Invest (“MGI”), has announced its continued growth in dominance within the mobile SSP space, confirmed by the release of Pixalate's Mobile SSP [...]

Adform, the most powerful and safe media buying platform built for the game changers, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today (January 16th, 2024) announce the launch of new CTV targeting [...]

Adelaide, the leader in attention-based media quality measurement, has partnered with Inscape, a leading provider of currency-grade smart TV data, to enhance Adelaide’s attention measurement capabilities for Connected TV (CTV). By incorporating Inscape’s automatic content recognition (ACR) data from over [...]

London, November 30th, 2023: LightBoxTV, a pioneering Connected TV (CTV) planning tool, today announced its latest integration with Captify, the leading Search Intelligence Platform for the open web, to enable media buyers to more effectively plan and manage CTV campaigns [...]

The cookieless future looms large on the ad tech horizon. Ahead of her appearance at ATS Tokyo, we sat down with Adele Wieser, regional managing director APAC, Index Exchange, to discuss the industry’s readiness for the upcoming changes, and what [...]

Publica by IAS, a leading Connected TV (CTV) ad server owned by Integral Ad Science, has formally announced its new global partnership with Vevo, the world's leading music video network. This collaboration enables Vevo to improve their advertisers’ targeting capabilities, [...]

In the heart of central London's One Marylebone venue, the seventh annual Wires Awards ceremony celebrated the pinnacle of achievement in the ad tech world through a total of 21 distinctive awards. The event saw 300 attendees come together to [...]

In this exclusive byline, Wei Hsueh, Country Manager, Equativ Singapore, outlines why programmatic has taken flight in APAC, why ad spend will increase in 2024, and what this means for marketers. Programmatic advertising stands out as a vital digital asset within [...]

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has released the findings of its latest streaming report “The Big Shift: United Kingdom Wave II,” which found that UK consumers are increasingly shifting away from linear [...]

Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. Equativ, the global leading independent ad platform, has today announced its official partnership with IRIS.TV — the [...]